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| www.tutorialshunt.com |
Anyone with a smart mobile
phone or desktop/laptop and Internet access is bound to have an instructional
how-to guide. Recipes, do it yourself projects, computer programming—you name
it and there is a guarantee that you are bound to find something useful online.
Just type away at the search box, hit enter and voila! Instant results!
In relation to this, should
you be a wise digital marketing agency, you would be exploiting this marketing
potential. After all, every single online marketing agency in business is
competing for the much coveted top spot of Google's search results. So what
better way than to make use of what people are constantly searching for online?
However, as straightforward
as that may seem, it is not as easy to execute. Yes, writing a how-to guide can
be easily done in a matter of hours or minutes in fact but lump that with a
hundred or more so similar guides and your page will be buried in the search
results. Before long, your how-to guide will not gain as much traction as it
should and eventually, it will become irrelevant caused by stagnancy. For this
reason, you need to make your how-to guides interesting and catchy, make it
stand out.
To achieve this, you can:
Just like in school, showing and telling works to your advantage
No matter how comprehensive
and expansive your tutorial is, nothing really beats explaining it in video
format. And it makes sense because people would rather see how to do it than be
taught how to do it simply by a large block of text. As can be gleaned in
illustrious video sharing website, YouTube, video tutorials make up a huge
block of its existing videos. From this, it can be inferred that users prefer
this instructional medium above others. Consequently, utilizing this technique
and having a great presence on Google's own video-sharing website will greatly
reward you.
Use photos. Show and don't just simply tell.
If resources are hard to
come by then use interesting photos that relate to your content. Sure, it may
not be as effective in showing your viewers what to do, but a photo
illustrating each step in the process is just as fine. Consequently, as this is
written text and information, it would be best to use traditional SEO
techniques that are appropriate for this format.
Choose an appropriate target
keyword, use the same keyword in headers and tags and include the same keyword
in potential phrases people may likely search up. Including many photos as you
possibly can in your how-to content creates a better understanding for the
reader where words are not enough. Additionally, it would increase website
visibility in image searches by including alternative tags and titles that
include your keyword.
Utilize all available social media platforms
This is a basic technique in
SEO: Be seen, be relevant, gain traffic and traction.
Accordingly, as this is the
case, you should not limit your marketing campaign in a single social media
platform. Widen your reach and diversify your content your social media content
and gain more followers, viewers, and users this way. The more platforms you
utilize, the chances of it getting shared by viewers are higher. Consequently,
viewership rates will increase which would signal Google that your content has
value.
Visit Quora or Reddit to find ideas for your next tutorial or how-to list
If you truly want your
tutorial to make waves online or at least be relevant or if you are just at a
loss as to what to write next, visit Quora or Reddit for a hub of tutorial and
how-to ideas. These sites will serve as your window of information as to what
the online population is currently clamoring for or what particular tutorials
are on demand. After crafting your own tutorial, you can then go back to the
site and post your tutorial for the users to see. Consequently, you wouldn't
just be catering to their demands but promoting your page as well.
These four tricks are
jumpstart tips to get you started with your tutorials or how-to lists and
videos. Utilize them well and perhaps, maybe you can even discover some tips
for yourself.
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