Sunday, March 5, 2017

Joining a Conversation is Not Enough in Marketing - Spark It!

Advertising online has been very alluring to companies and brands ever since social media has successfully bridged the gap between continental boundaries.

Brands want to make friends with the people. They want to be the first on a consumer’s list of must-have products, and apparently, the best way to go about this is through social media marketing.



It’s about joining the conversation of what’s currently ‘in.’ A lot of digital marketers work in the dynamic that makes use of the trends to create campaigns that would make the product they’re promoting highly relevant to the market’s needs. In practice, this is highly strategic.

Unfortunately, with the fast-paced change that applies to what are currently trendy, being a participant of a conversation to gain leverage is no longer enough. To keep your substantial market intact and continue attracting customers, providing that unique spark is what matters more.

Sparking a conversation


But how exactly would you provide the spark? Is it about introducing a new topic?

To answer the question, it will help to recall on a good definition of the word spark. WordWeb app defines the term as:

-a small but noticeable trace of some quality that might become stronger.”

-a momentary flash of light.”

Creating a spark doesn’t necessarily have to start with something big. It can mean tapping into something small and obvious and adding a creative twist that would captivate the attention of a particular group of people. Below are few tips on how to create a spark to a particular topic.

Find out what people like most about a topic.


Before you can start crafting any marketing campaign, it's crucial that you first have a clear understanding of what makes people tick. What are the trends? What makes these trends highly conversational? How viral is it?



Understanding the nature of the trend makes it easier for you to identify which of the information can be used to promote your brand.

List unique angles that haven't been touched by any brands yet.


As you go on analyzing the trends, it's likely that you'll encounter relevant ads, promotional materials, and information produced by other companies as their unique means of riding the viral topic.

The job of digital marketers is to find a unique angle that hasn't been touched by other companies and use it to their advantage.

List features of your brand that can use the trend as an anchor.


It's imperative for digital marketers to have a profound knowledge of the product they are promoting. However, current campaigns may not necessarily highlight all the great features company products offer. To recalibrate your campaign by using the trend, the best way to start is to once again list down all the features of a product or service and try to incorporate them to the brand new messaging together with the trendy information.

Start a poll, quiz, game, promo or other interactive activities that your customers can participate online – for free!


Last but not the least, try conducting polls and quizzes online and share them on various social media platforms. They should mirror an aspect of what is trendy and somehow encourage your readers or participants to give your product a look without having to sell hard.



Successful digital marketing starts with being able to attract attention from your primary market. Unfortunately, this doesn't seem to be so easy considering the number of competitors in the field who seek to be noticed by the public. This is why many ventures invest in the service of SEO company in the Philippines to outrank the rest in the search engine.


Be constantly aware of the trend and create compelling copies to make your strategy more efficient. 

Tuesday, February 7, 2017

5 Habits Great Artists Have that Can Help You Be a Better Content Creator

Creativity is a gift, so if we don't have it, then why waste time?

Well, guess what, we can all be creative. Yes, we can!

The real issue is not about how to be creative but if we are even willing to mindfully love what we do to the point of doing everything that we can to achieve the result we desire.

Creativity may be a gift, but it's nurtured through action. If one stops 'doing,' he can never expect to see something good come out of the effort and time he invested. Great artists in all walks of art became who they are after tireless years of doing, experimenting and learning. Their legacy was never instant. It's the product of consistent, well-trained process.

We may not be pursuing the same goal as Picasso or Shakespeare, but we can learn a thing or two, even five habits that all of the best on their league use to achieve the pinnacle of art expression. Let's take a quick look.

Protecting that 'Productive Time' at all cost


That 'productive time' is not a myth. We all have it. The only difference between those who use it wisely and those who can't find it is mindfulness. You know yourself better, so you should be able to point out what time of the day you work best.



It doesn't matter how long that productive period is. The most crucial thing is how you protect it away from distractions and make sure you do your craft within that time. Artists have come to learn about their most productive time through constant practice. So instead of randomly opening your doors to notorious distractions like social media and emails, might as well set up a strong defense during your productive time.

Embracing the reality of imperfection and 'bad art.'


Ah yes, because nothing is perfect. We've heard this so many times that it's already cliché. Still, it's something worth saying. Many young professionals obsess themselves in creating the best output to the point that they miss their deadlines or end up producing a mediocre output.

There is good art. But there are more bad ones. And you learn best after seeing the bad output and getting up again to try something new. Rather than agonize over a below average result, learn from it and strive to do better next time. Our great artist forefathers did the same.

Asking a lot of questions


Curiosity spurs learning. And how else can you put curiosity to practice than by asking questions?

You learn by asking, and artists are never afraid to ask. They seek the enhancement of their craft, thus, consulting different people who can give them answers to their questions. In practice, you don't always have to talk to other people to learn.



Now that we have the internet, you can easily search for answers to questions online. By getting into the habit of learning something new every day, you become a little bit better daily. Eventually, you'll be able to use this knowledge to improve your craft.

Finding an audience for their craft


Great artists do their thing for themselves. It's a way to express oneself uniquely. However, there is also that tiny voice inside them that seeks to be heard by the public. It's why they find a specific audience for what they do. Painters look for people who are interested in the art. Writers share stories, essays, researches and more online, and the list could go on.

As you work on improving yourself, it will be nice to find your niche as well. Who are those people you want to touch with your work?



Digital marketing services in the Philippines is an art. It's art no matter where you look at it. But many people tend to separate art from marketing thinking that they are both in a different league and can't be united as one. WRONG.

Skilled digital marketers incorporate art in what they do. From the articles they post on the web to the images they share on social media, you can see traces of great marketing around.

It's never too late to work on improving your marketing skills. Invest on the above mentioned habits!



Monday, February 6, 2017

Enhance Your Instagram Presence with this 2017 Predictions!

When it comes to sharing photos, Instagram might just be the best and most-visited platforms among the social media giants. Ever since its 2010 launching, we've already seen a lot of improvements about the platform's functionality.

Modern SEO company in the Philippines are bent on making sure that they help websites rank higher in search engine rankings and to do this, they need to work hand in hand with the social media team who are in charge of spreading the content to more people. 

In 2016, users were able to enjoy the new Instagram features that made its usage more interactive and seamless. Aside from personal usage, companies who use a lot of photos to promote their services made sure that they maximize the usage of the tool to reach more people. This 2017, a new set of changes are expected to dominate on Instagram and if you have plans on fostering a strong online presence in this platform, then knowing what to expect will make a huge difference.

24-hour duration of live video storage


Experts predict that video will dominate 2017 when it comes to consumption. As more people start to consume videos, it's no longer a surprise that social media would adapt to the change and incorporate in their metrics the ability to store videos and make it easier for users to stream content at their most convenient time.



Live video feeds can't usually be stored for long and users will have to watch it live to get the message. This time, Instagram might just be taking a significant leap by allowing people to access live videos within 24 hours.

Instastories overtaking Snapchat stories


One main benefit of these two platforms is the ability to create instant stories about your life, product, and brand that your followers can easily see. But the main difference comes from the fact that Instagram makes it easier for users to connect with other. Instagram allows you to automatically connect with your Facebook or Twitter friends who are also using the platform.



With more people loving the idea of anything instant and fast, it's no wonder why Instagram aces the battle and will probably dominate this year.

Emergence of better Instagram tools for business


A few years ago, Instagram was considered as a personal social media sharing platform which primarily banks on personal photos or creative visuals. Now, it doesn't seem to be the case. As more dynamic tools are created to address marketing needs, we now see how Instagram is becoming one of the more preferred platforms by many online marketers especially startup businesses.

Judging from the trend, Instagram creators seemed to be invested in making the platform social not just for individuals but also for companies. Experts predict that this trend will eventually pave the way to creating features that are centered on helping digital marketers make their Instagram posts more efficient and focused on the needs of their market.

Introduction of Shoppable product tags


If marketing becomes more efficient, the next expected outcome is a boost in sales. It's common knowledge by avid Instagram users that you cannot shop directly from the platform without leaving it to visit the actual online store. This year, it's expected to change. With more users, approximately 42% or millennials, visiting online to shop, it's not longer a surprise for Instagram to start incorporating shopping tags to make online buying easier.



Instagram may not be the best platform for your business, but if you're eyeing for an increased awareness of your brand through visuals and video stories, then now might be the right time to start creating an account.

Reevaluate the efficiency of your social media campaigns and see how Instagram's current and expected features can play a role to boost your brand's promotion. Also, consider dropping social media accounts which are not longer performing well. Keep in mind that not all social media platforms are fit for the nature of your business and if you haven't tried Instagram yet, then might as well take the time to get to know the platform and see how it can help your brand enhance its visibility.



Thursday, January 26, 2017

Top 10 Most Trendy Website Niche this 2017

Planning to get started with blogging?

Excellent!

There are tons of topics and blog niches waiting to be written and you might just be able to do a good break. But even if you don’t have any grand dreams of building thousands of followers or even monetizing your site, knowing the niches that are often visited by many readers will help. After all, why blog publicly if you don’t want your voice to be heard in the first place?

Here are ten niches you can explore to see if your plan blog falls in the popular and most in-demand ones.

Technology or Gadget

This is a top pick for tech-savvy online readers who are also fans of the latest mobile developments from their favorite brands. It can cover posts such as list post on the most popular apps, recent mobile model releases up to the most ground-breaking discoveries in the tech world.



Fashion

With the clothing industry now in a boom, it’s no surprise to see a drastic increase in consumers who buy new fashion clothes and accessories to perfect their getup. There are ‘fashionistas’ who go an extra mile and write something about their experience and thoughts on the latest clothing line they’ve tried. From dresses, casual attire to shoes and jewels, this niche has proven to gather one of the biggest subscriptions in the blogosphere.

Lifestyle

You must have tried reading something about health tips, diet hacks and productivity posts in the past. These topics are part of the lifestyle niche. They seek to provide helpful information for people around the world especially to adults about how to improve one’s life. You also often read real-life stories being featured in these posts.

Self-help

Whether it’s about time management, pursuing success, or developing a better building routine, self-help blogs can provide you both with real story information from actual people and research-backed data. In the busy lifestyle most people in the city have, self-help information are viewed with certain degree of importance by a number of people.

Writing or Blogging

You might be surprised by the amount of people who show interest in the act of blogging. A number of self-employed individuals and even startup entrepreneurs find help on popular blogging sites to get ideas on how to get started as well as the usual do’s and don’ts.



Food

We all have to agree that when it comes to food, everyone just seemed to have their own favorite. Blogs under this niche cover a variety of topics from the must-try local delicacies of a city up to the most exotic and delectable street foods anyone can try while on an overseas trip in a particular country.

Travel

Foods can be a sub-category for this niche, but this is in itself is a big area to explore. With the increased number of people who travel around various places, we see a significant increase in travel blogs too. From personal experience to budget breakdown, this niche might just be what you’re looking for when planning your own trip.

Marketing

This one’s popular among entrepreneurs though a lot of business students also show high interest in making reliable blogs as their regular reference for studying. Topics such as B2B marketing, professional etiquette up to case studies on the recent status of a digital marketing services in the Philippines, are covered by this category.

DIY and How-to

With the increase of high-priced goods, there is now a solid fanbase for personal blogs and websites that features DIY instructional guide on how to do something or How-to tips. It covers a variety of sub-categories too like interior designing, creative journaling, recycling and more.



Reviews (movies, books, cosmetics, etc.)

Last but not the least are those reviews you often encounter when searching for a definition or comment about a show, product and even books. Many people now want to hear what other buyers think about a product before making the purchase themselves and review blogs do a great deal of providing reliable information on this.


 Make a list of general things you want to write about. Focus on a niche, refer to our list and start blogging!  

Sunday, January 22, 2017

Building Authenticity on Your Online Marketing Strategy

Being authentic develops trust. Inauthentic efforts on the other hand evokes fear. This doesn’t just apply to your relationship with the people in your life but also in business. Customers don’t trust companies who do not feel real.

Even the slightest matter that could make you appear inauthentic is already a huge turnoff. If you have lots of competitors in the market, then it’s worse news. They can easily ride on your authenticity and establish their own trustworthiness by positioning their brand on the better end.



Industries such as SEO company in the Philippines need to be constantly in the loop for what is hit in business while at the same time staying true and ethical in their operations.

There are various means on how you can start cementing your authenticity, but it’s important to note that they are not necessarily easy. With the nu9mber of companies who are seeking the attention of your market, standing out may take more time than what you initially projected.


Responding to comments promptly


Skilled online marketers know that responding to comments is necessary to make your followers be aware of your brand’s authenticity. Surely, no one wants to drop a question without expecting for an answer.

When blogging or sharing on social media, for instance, there are times when readers leave their inquiries and clarification on the comments section rather than spend time dropping a private message on your contact details. There are some who go to your contact page, but more choose to go over the comments section.



Not responding or recognizing the issue of a commenter is already a form of response in itself. Remember that people are waiting for your response. And if they don’t hear from you soon, it may leave the impression of being unreliable or untrustworthy. In business, this is the last thing you want to have as an impression.

Another common thing you must observe are those negative reviews and comments made by other people about your post. You can’t impress everyone, and while you may receive lots of praise, it’s not a guarantee that everyone who encounters your content will agree with it.

Yet there are content marketers who choose to delete these negative comments, afraid that they may discourage other buyers from buying their goods. The thing is, instead of doing good for their company’s cause, this may only create a negative image for your brand especially if the commenter decides to spread the word and claim how you deleted his or her comment.

Competent online marketers know the importance of respecting freedom of expression in public commenting, and therefore refrains from removing these negative comments. Rather, they make sure the negatives are being addressed immediately through prompt replies online.

Showing transparency for mistakes


No business is entirely perfect. Even the most established names at present had their own deal of misfortunes in the past. These failures did not stop them from making things better, thus the current popularity the enjoy.



All small and startup companies can learn a thing or two from these companies. Every time you commit mistakes, honesty is imperative. While it’s the communication department’s role to control the flow of information, it wouldn’t hurt to admit one’s mistake to make sure that current and potential clients have a clear view on your side.

Bottom line


Trust is fragile. It is something earned. Staying authentic to your branding by building rapport with your customers is an excellent way to ensure that you keep their trust. However, keeping this is a challenge considering the tough market competition and the dynamic changes happening in the industry. Still, there is no substitute to authenticity in marketing.

If you want to have a long-lasting professional relationship with your buyers, better work on establishing an authentic presence first.



Sunday, January 15, 2017

Advantages of Google + Hashtags in Content Marketing

Ever since Twitter made a popular breakthrough on using hashtags in streamlining information, other social media platforms started to incorporate the strategy in their own metrics. Now, you can use hashtags to skim through posts in Facebook posts using the same word or terms.

Instagram also has made it easier for users to categorize their posts and search for relevant images with the least hassle. But compared to its other social counterpart, Google’s social wing, Google +, seemed to be falling behind when it comes to incorporating hashtags. In fact, there are a number of skeptics who think that the platform’s idea to use the hashtag advantage is just a direct copy of what Twitter, Facebook and other social media platforms are doing.

But contrary to what many believe, hashtags on Google + actually have more advantage than we thought.

In fact, for content marketers, extending their effors to Google + might just be the best way to enhance their visibility to their target market. Below are some highlight advantage that will tell you why it’s worth it.

It’s algorithm automatically helps your content be visible to relevant searches


Even if you’re not using the actual hashtag on your post, viewers who search for relevant topics will still have a chance to see it.


For instance, if you are sharing a list post about homemade recipes using #personalhomemaderecipes, there is still a good chance that Google + users who search for #foods, #personalrecipes and even #cuisines or #cooking could find your post.

With its relevant search feature, you increase your opportunity to gain attention from prospect market. s

Automatic hashtag generation


Wouldn’t it be more comfortable to have automatic hashtags appearing on your posts? This is what Google + metrics does for you. So if you’re confused what hashtags to use that would surely reach your audience, might as well trust Google to do it on your behalf.



Of course, for those who want to create their personalized tags, all you need to do is to go to your settings and uncheck Google’s automatic hashtag feature.

Auto-suggest function


If you have an idea what to use but can’t put the most popular word on it, then this feature would come in handy. It uses its advanced search function to present hashtags that are used worldwide by different industries. You just need to type ‘#’ and automatically see relevant suggestions to choose from.



This makes it easier to weed out those terms that has nothing to do with whatever you are promoting.

How do you maximize all of these advantages?


First off, it’s important to understand that while using hashtags on Google + could significantly help in publicizing your product message, it’s not something that works successfully on its own. As part of your marketing plan, it needs to work accordingly with your campaign, making sure that the hashtags you use would embody the message you wish to share.

If your main market are frequent users of Google +, then there is no reason why you would not use the same platform to forward your campaign.

Bottom line


Google has cemented its reputation for bringing us some of the best service performance particularly in emailing. Now, it has made efforts to make your social media experience more effective, engaging and beneficial for your marketing or business goals.

Industries such as the web design company in the Philippines who offer services both for local and international companies need to promote their services well in order to stay above the competition. Same can be said for any ventures regardless if they are veteran ones or just starting up.

If you haven’t tried extending your social reach in Google +, now might already be the right time.


Wednesday, January 11, 2017

Proliferation of Live Video Content and What it Means for Marketing

We're long past the time when information takes so much time to spread or be delivered around the globe. Now, anyone who have access to the internet could literally view what's going on from the opposite side of the planet, real-time.

The ease of information dissemination has evolved from writing those written blog posts and journals to sharing images and just lately, live videos.



Decades ago, creating videos take time and money, which is exactly why they don't often fall on the first options of startup and small businesses. But social media drastically changed it.

Now, anyone can go live on Facebook or Twitter free of charge! You don't even need to spend too much time doing edits just to become a hit in social media. We've seen its effect on the viral videos that are spreading like wildfire across the web.

Timeliness and relevance has now become a priority in video production. The more timely is your content, the higher the chances of attracting the attention of your target market.

Increase usage of Facebook Live and Periscope

Before, producing video ads need a long time of planning and a greater degree of editing before one decides to upload the final product on Youtube. Now, anyone can simply use Facebook Live of Periscope on Twitter to go live and show the current event they are holding.



With these platform's wide viewership, companies and private individuals now have better chances of getting noticed. For marketers, this does not only mean pre-scheduling post at regular intervals but being live when relevant activities happen.

Shift to video type of blog posts

Written content will continue to thrive. It's basically the foundation of all other content types. However, experts see a drastic increase of vlogs that replace the normally long posts to make it more concise in spoken format.

Videos are now seen as more relevant because people are shifting their choice of content to something they can see. It's no longer enough to write a very compelling article without matching images or videos in between.

Plus, with more people browsing online content while on-the-go, watching and listening to videos becomes more convenient than reading plain text.

Concise and spot on messaging fit for a typical 30-second video

One common assumption by new digital marketers is that, since videos have shorter lengths, they are also easier and faster to create. Experience has taught a lot of online marketers that this isn't the case.



With the short duration of its presentation comes the bigger challenge in making sure that the information presented every second solidifies the branding or message you wish to convey to your viewers.

From the animation, transition and even text insertions in between, everything needs to be planned out carefully. Otherwise, you won't be able to maximize the advantage of fast, accurate and engaging messaging that videos are meant for.

Better storytelling

Same as with the tight messaging, creating videos demands crafty storytelling. People relate better to posts that tell a story rather than those hardcore selling ads intended to put a product or service in the spotlight.

However, stories put on videos will only have more impact when they are presented well. This is where messaging and planning comes into play. The better the story, the bigger the chances of tugging into the emotions of the viewers.


Putting out a live feed of your company events or product launching is an efficient way to grab the attention of your target market. But make sure you put out a captivating message to accompany the animation and videos. Should you need to ask the help of professionals, those working for digital marketing services in the Philippines have you covered.


Be timely, stay connected and engage with your viewers more effectively!