Sunday, January 22, 2017

Building Authenticity on Your Online Marketing Strategy

Being authentic develops trust. Inauthentic efforts on the other hand evokes fear. This doesn’t just apply to your relationship with the people in your life but also in business. Customers don’t trust companies who do not feel real.

Even the slightest matter that could make you appear inauthentic is already a huge turnoff. If you have lots of competitors in the market, then it’s worse news. They can easily ride on your authenticity and establish their own trustworthiness by positioning their brand on the better end.

Industries such as SEO company in the Philippines need to be constantly in the loop for what is hit in business while at the same time staying true and ethical in their operations.

There are various means on how you can start cementing your authenticity, but it’s important to note that they are not necessarily easy. With the nu9mber of companies who are seeking the attention of your market, standing out may take more time than what you initially projected.

Responding to comments promptly

Skilled online marketers know that responding to comments is necessary to make your followers be aware of your brand’s authenticity. Surely, no one wants to drop a question without expecting for an answer.

When blogging or sharing on social media, for instance, there are times when readers leave their inquiries and clarification on the comments section rather than spend time dropping a private message on your contact details. There are some who go to your contact page, but more choose to go over the comments section.

Not responding or recognizing the issue of a commenter is already a form of response in itself. Remember that people are waiting for your response. And if they don’t hear from you soon, it may leave the impression of being unreliable or untrustworthy. In business, this is the last thing you want to have as an impression.

Another common thing you must observe are those negative reviews and comments made by other people about your post. You can’t impress everyone, and while you may receive lots of praise, it’s not a guarantee that everyone who encounters your content will agree with it.

Yet there are content marketers who choose to delete these negative comments, afraid that they may discourage other buyers from buying their goods. The thing is, instead of doing good for their company’s cause, this may only create a negative image for your brand especially if the commenter decides to spread the word and claim how you deleted his or her comment.

Competent online marketers know the importance of respecting freedom of expression in public commenting, and therefore refrains from removing these negative comments. Rather, they make sure the negatives are being addressed immediately through prompt replies online.

Showing transparency for mistakes

No business is entirely perfect. Even the most established names at present had their own deal of misfortunes in the past. These failures did not stop them from making things better, thus the current popularity the enjoy.

All small and startup companies can learn a thing or two from these companies. Every time you commit mistakes, honesty is imperative. While it’s the communication department’s role to control the flow of information, it wouldn’t hurt to admit one’s mistake to make sure that current and potential clients have a clear view on your side.

Bottom line

Trust is fragile. It is something earned. Staying authentic to your branding by building rapport with your customers is an excellent way to ensure that you keep their trust. However, keeping this is a challenge considering the tough market competition and the dynamic changes happening in the industry. Still, there is no substitute to authenticity in marketing.

If you want to have a long-lasting professional relationship with your buyers, better work on establishing an authentic presence first.

Sunday, January 15, 2017

Advantages of Google + Hashtags in Content Marketing

Ever since Twitter made a popular breakthrough on using hashtags in streamlining information, other social media platforms started to incorporate the strategy in their own metrics. Now, you can use hashtags to skim through posts in Facebook posts using the same word or terms.

Instagram also has made it easier for users to categorize their posts and search for relevant images with the least hassle. But compared to its other social counterpart, Google’s social wing, Google +, seemed to be falling behind when it comes to incorporating hashtags. In fact, there are a number of skeptics who think that the platform’s idea to use the hashtag advantage is just a direct copy of what Twitter, Facebook and other social media platforms are doing.

But contrary to what many believe, hashtags on Google + actually have more advantage than we thought.

In fact, for content marketers, extending their effors to Google + might just be the best way to enhance their visibility to their target market. Below are some highlight advantage that will tell you why it’s worth it.

It’s algorithm automatically helps your content be visible to relevant searches

Even if you’re not using the actual hashtag on your post, viewers who search for relevant topics will still have a chance to see it.

For instance, if you are sharing a list post about homemade recipes using #personalhomemaderecipes, there is still a good chance that Google + users who search for #foods, #personalrecipes and even #cuisines or #cooking could find your post.

With its relevant search feature, you increase your opportunity to gain attention from prospect market. s

Automatic hashtag generation

Wouldn’t it be more comfortable to have automatic hashtags appearing on your posts? This is what Google + metrics does for you. So if you’re confused what hashtags to use that would surely reach your audience, might as well trust Google to do it on your behalf.

Of course, for those who want to create their personalized tags, all you need to do is to go to your settings and uncheck Google’s automatic hashtag feature.

Auto-suggest function

If you have an idea what to use but can’t put the most popular word on it, then this feature would come in handy. It uses its advanced search function to present hashtags that are used worldwide by different industries. You just need to type ‘#’ and automatically see relevant suggestions to choose from.

This makes it easier to weed out those terms that has nothing to do with whatever you are promoting.

How do you maximize all of these advantages?

First off, it’s important to understand that while using hashtags on Google + could significantly help in publicizing your product message, it’s not something that works successfully on its own. As part of your marketing plan, it needs to work accordingly with your campaign, making sure that the hashtags you use would embody the message you wish to share.

If your main market are frequent users of Google +, then there is no reason why you would not use the same platform to forward your campaign.

Bottom line

Google has cemented its reputation for bringing us some of the best service performance particularly in emailing. Now, it has made efforts to make your social media experience more effective, engaging and beneficial for your marketing or business goals.

Industries such as the web design company in the Philippines who offer services both for local and international companies need to promote their services well in order to stay above the competition. Same can be said for any ventures regardless if they are veteran ones or just starting up.

If you haven’t tried extending your social reach in Google +, now might already be the right time.

Wednesday, January 11, 2017

Proliferation of Live Video Content and What it Means for Marketing

We're long past the time when information takes so much time to spread or be delivered around the globe. Now, anyone who have access to the internet could literally view what's going on from the opposite side of the planet, real-time.

The ease of information dissemination has evolved from writing those written blog posts and journals to sharing images and just lately, live videos.

Decades ago, creating videos take time and money, which is exactly why they don't often fall on the first options of startup and small businesses. But social media drastically changed it.

Now, anyone can go live on Facebook or Twitter free of charge! You don't even need to spend too much time doing edits just to become a hit in social media. We've seen its effect on the viral videos that are spreading like wildfire across the web.

Timeliness and relevance has now become a priority in video production. The more timely is your content, the higher the chances of attracting the attention of your target market.

Increase usage of Facebook Live and Periscope

Before, producing video ads need a long time of planning and a greater degree of editing before one decides to upload the final product on Youtube. Now, anyone can simply use Facebook Live of Periscope on Twitter to go live and show the current event they are holding.

With these platform's wide viewership, companies and private individuals now have better chances of getting noticed. For marketers, this does not only mean pre-scheduling post at regular intervals but being live when relevant activities happen.

Shift to video type of blog posts

Written content will continue to thrive. It's basically the foundation of all other content types. However, experts see a drastic increase of vlogs that replace the normally long posts to make it more concise in spoken format.

Videos are now seen as more relevant because people are shifting their choice of content to something they can see. It's no longer enough to write a very compelling article without matching images or videos in between.

Plus, with more people browsing online content while on-the-go, watching and listening to videos becomes more convenient than reading plain text.

Concise and spot on messaging fit for a typical 30-second video

One common assumption by new digital marketers is that, since videos have shorter lengths, they are also easier and faster to create. Experience has taught a lot of online marketers that this isn't the case.

With the short duration of its presentation comes the bigger challenge in making sure that the information presented every second solidifies the branding or message you wish to convey to your viewers.

From the animation, transition and even text insertions in between, everything needs to be planned out carefully. Otherwise, you won't be able to maximize the advantage of fast, accurate and engaging messaging that videos are meant for.

Better storytelling

Same as with the tight messaging, creating videos demands crafty storytelling. People relate better to posts that tell a story rather than those hardcore selling ads intended to put a product or service in the spotlight.

However, stories put on videos will only have more impact when they are presented well. This is where messaging and planning comes into play. The better the story, the bigger the chances of tugging into the emotions of the viewers.

Putting out a live feed of your company events or product launching is an efficient way to grab the attention of your target market. But make sure you put out a captivating message to accompany the animation and videos. Should you need to ask the help of professionals, those working for digital marketing services in the Philippines have you covered.

Be timely, stay connected and engage with your viewers more effectively!

Monday, January 9, 2017

Indoor Office Activities You Can do to Invite Creativity!

Ah, creativity – that elusive genius a lot of people wish to have, but something that seems to be mutable and hard to find.

For creative industries such as a web design company in thePhilippines, the need to be on top of their game by keeping the motivation and creative ideas up is a must. Unfortunately, there are times when few feel stuck in a rut and just don't have the necessary push to make a brilliant output.

If you find yourself in such situation, do take time to step back and do any of the following.

Stretching or indoor walking

Our brain needs oxygen to fully function so it's only imperative that you make sure you breathe enough oxygen to make your mentality strong and focused all throughout the day. Good thing is, you don't have to go outside every time you want to have a short walk or keep your body warmed up by moving.

Even while staying inside your office, you could do some basic stretching to reduce the tension you feel on your shoulders, waste, legs and upper back. If you have enough space, you could walk around while stretching your fingers too!

Grabbing a cup of coffee, a snack or bottled water from your cafeteria could also help the blood running in your system and will help you breathe better.

Sketching or doodling

One doesn't have to be skilled in drawing for him to doodle. All you need is a blank sheet and pen or pencil to start sketching. If you want, you could also listen to music while randomly doodling anything.

If you're particularly skilled in drawing, then creating artworks on paper as means to relax is a good way to go. Putting images on blank sheets is not only an efficient way to free your mind but is also a good way to inspire creativity. Who knows, your random doodle or sketch might just give you the next best idea you need for the project you're working on.

Listening to inspirational podcasts or videos

This is perhaps one of the favorite go-to indoor activity by many office workers who are often hunched in front of their desks , facing the computer. If you feel your creativity leaving you, then a good way to pull it back would be to listen to inspirational talks online.

Today, you can already find podcasts, vlogs and even websites specifically featuring talks by authority personnel on different fields.

TED Talks, for instance, is a very good example. Search for topics you wish to hear online and see what is available.

Redesigning your office's 'Idea Board'

Not all offices have this, but if yours do, then redesigning it might be an effective way to boost your creativity. Idea boards are usually the place where you pin important notices, announcements and even task designation per team member.

A good way to go about with the redesign is to add colors on the board. You can rearrange the notices per category or transfer short notes on colored post-its. If you have a colleague who is not doing anything, you can also invite him or her to help you out.

Brainstorming with colleagues

Last but not the least, spend some time brainstorming with your coworkers. One of the reasons why a lot of people in a typical working space end up not burn out and uninspired on what they are doing is the lack of communication.

A good way to get ideas is to talk to people in the same industry. And who else can you tap but your teammate who is on the same project as you. While chatting at work might be discouraged by a lot of companies, it wouldn't hurt if you spend 5 to 10 minutes of break asking your colleague about his or her input on a certain topic.

Creativity is, indeed, elusive. But there are ways on how you could call upon it. Try some of the methods we have here one of these days and see how well it works!  

Monday, December 19, 2016

6 Simple and Efficient Ways to Create More Captivating Twitter Posts

Ever since its birth way back 2006, Twitter has been an important avenue for online users to get the hottest news and trends from all over the world.

Despite its apparent decline in popularity, digital marketing agencies still consider the platform as an important avenue to promote products or services. In fact, to some entrepreneurs, Twitter has been a major driving place to attract more customers.

If you’re looking for means to boost your campaigns on this platform, be sure not to miss the following methods!

Create Twitter Polls

You’ll be amazed by how people online love answering polls and random questions. It’s exactly why there’s a drastic increase in random quizzes online that are merely created for entertainment reasons. At a marketing standpoint, polls can be an advantage as means to conduct a subtle survey or random idea gathering for your next campaign.

By creating polls, you are encouraging more people to respond and engage with your brand.
Tweet links to company news, features, events, etc.

Instead of focusing your website content sharing to Facebook alone, why not bring the same campaign on Twitter?

One of the primary reasons why marketers sometimes choose to share links on Facebook is the longer allowable text curation. Twitter only allows 140 characters in maximum, and it’s sometimes difficult to create an introductory copy with that limit.

While this can seem to be a disadvantage, it can also be a good selling point considering the short attention span of online viewers. People are now looking for something concise and relevant. Twitter gives you the opportunity to be direct to the point and craft an appealing message using minimal words.

Create relevant tweets for what’s trendy

There’s no need to speculate or look far. Twitter gives you the trends on its sidebar, and you have the freedom to change the recommendations based on location. If your primary market resides in a different city or country, all you need to do is to modify the trend settings.

Find aspects of your product or service that can be related to the current trends and use the appropriate hashtags.

Mention market influencers you’ve pointed out on your post

Influencers are market leaders. The tricky thing is, they don’t have to be individuals working in the digital marketing industry. They could be entertainment artists, authors, hosts, politicians and even religious leaders who are often linked to a particular brand.

If you happen to use them as your reference, or even mentioned them on your blog post, don’t forget to reference them on your Twitter share using their official accounts. This will not only get the influencer’s attention but also those people who are closely following them.

Use visuals wisely

Regardless of the social media platform, you’re at, the visual appeal has always been the winner.

It’s even more attractive and effective than a powerful plain text copy. If you’ve been in social media for some time, you must have noticed how images and videos are now proliferating in the online portal.

Images capture attention better, so using them on your campaign is an advantage. Just make sure to create a picture that is relevant to your message.

Use Periscope for going live and partner it with proper hashtags

Periscope is a live video streaming app for Android and IOS users and is highly efficient when you have an event and would like to go live.

Using this app would allow you to attract Twitter users to watch your event and engage. With videos now taking the spotlight as the most attractive item for viewers, using it on your Twitter posts will be an advantage.

Digital marketing remains a constant challenge even with the presence of apps and tools to help marketers promote their products. Social media plays a vital role in the overall success of a campaign so using it wisely is imperative. Maximize Twitter and promote your content the right way!

Sunday, December 4, 2016

Benefits of Partnering with Niche Influencers for Your Business

Building a solid reputation in business using personal effort alone can be challenging. After all, there are several factors to take care of and very limited time to tackle them all. At some point, you’ll need the aid of other professionals who are skilled in your venture.

This is exactly why some businesses choose to partner with someone else. By having a partner, you are helping yourself reduce cost in some aspects of a marketing campaign while at the same time getting more ideas from the other party.

Third party entities like the social media marketing companies in the Philippines have a very clear understanding of what it takes to succeed in your promotional strategies. If you’re considering the idea of striking a deal with someone for a long-term partnership, then it’s important that you get a sense of the benefits you will get from the agreement.

It helps add to your credibility.

Influencers have been working on building the reputation for some time, and this has rewarded them with a solid number of followers who read their content, buy their products and engage with them on a regular basis.

Partnering with someone who works in the same niche is an excellent opportunity to become known to your target market. If your name or content link is seen on the influencer’s site, then there’s a good chance that its readers would give you a visit.

It allows you to get in touch with more influencers in your niche.

Networking and getting to know more people who work in your field is vital in your overall marketing strategy. While you can network by yourself, asking the help of a notable individual is easier. 

They already have their circle of friends and business partners so there’s a bigger chance of you, finding the right people whom you may want to work with in the future.

It helps boost your social media presence.

Social media is now the most efficient means of connecting with different people. If you want more presence, then building your reputation across various social media platforms is important. 

Partnering with influencers is a good way to gain leverage. With the huge fanbase that they already have in social media, you’ll have a better idea of reaching out to these people and ultimately gain your followers.

Partnering also widens the scope of your content’s reach. With more people sharing and talking about it, you get a better chance of attracting more people to read or consume what you offer.

It’s an excellent learning opportunity to see how you can enhance your marketing strategies.

Apart from the networking benefit, a good partnership gives, it also educates you on certain methods to build your reputation individually. There are lots of things partnership could do on your behalf such as allowing you to observe how an influencer does his marketing and the specific things he avoids when dealing with negative comments and feedback on his current campaign.

There are risks with letting another party know about your projects or even take part in its implementation. However, it’s also a proven fact by many successful businesses that partnership does wonders especially if you have chosen the right person or company to pair up with.

The real challenge is how to find influencers that are willing to work with you. While they already have solid followers, their priority remains to protect their own, and you’ll need to convince them that your business or venture is an asset to help them achieve that.

It must be a mutual relationship with both parties benefitting from the combined effort. Assess your current marketing efforts and see if you’re interested in collaborating.

Wednesday, November 30, 2016

Tips in Creating an Effective 2017 Content Calendar

The year is almost coming to an end, and as early as now, digital marketing in thePhilippines is already seeing the start of a tougher competition to usher the incoming trends for online marketing for the year 2017.

Lagging behind of the competition is out of the question and if you’re intent on upping your game, then creating a content calendar before 2016 bids goodbye is a good move. Below are tips you can use to get it started.

Begin with a comprehensive spreadsheet.

If it’s about making a calendar for any event or plan, spreadsheet is always a top choice. Aside from its easy navigation and user-friendly interface, it gets the job done. Whether you choose to use Excel or Google Sheets, you can assure that all items you place in different cells can be easily placed under categories and labeled accordingly.

Even if you’re still doing your draft, spreadsheets already give you an easy means to track every change and addition you make so you can finalize it later. When making a calendar for your content plan on 2017, you can start by labeling different cells according to months with corresponding weeks and dates.

Plot holidays and special events.

As soon as you have the skeleton calendar ready, the next thing you must work on is the scheduling of important events. Needless to say, these events should be based on the location of your primary target market. If you’re selling products or services in the United States, then events such as Thanksgiving Day and Fourth of July must be plotted accordingly.

If the reach of your product is localized in one city, then make sure to include the celebrations that the area holds. These events could be a vital window opportunity for you to make your brand more visible.

Identify the specific products or services that are related to each event.

For companies selling different kinds of items, it’s important to understand that particular events could dictate which product would sell best. As soon as you have plotted the important celebrations, the next thing you must focus on is to identify what product should you boost during the event. 

This would help you put your marketing resources to better use and will help you use your time on services that will likely be in demand for a particular season.

Create general topics and subtopics fit for the theme.

Themes more like dictate the general approach you’re likely to use in a campaign so the content must be in line with the theme.

If you’re celebrating a health month, for example, then creating topics such as eco-friendly products, energy efficiency and diet tips for adults would be great picks. Of course, you’ll need to consider the kind of product your company offers. Which part of your items could be related to the theme? What approach will you use?

Of course, topics and subtopics are ultimately subject to change, and you can always revise it along the way.

Consolidate all the topics and specify what type of post would best present it.

As soon as you have the list of potential topics, the next thing you must work on is the type of posts you’ll make. You have several options:

•    Blog articles
•    Infographics
•    Slideshow
•    Images
•    Videos
•    Podcast

You may also combine two kinds in one post or reduce a longer post into a shorter one just like in the case of an article converted to infographics. Identifying the specific post type will help you prepare for each kind of post and will give you enough time to make changes if any.

Every successful campaign has a solid plan behind it, and they all start with a calendar. Start plotting potential posts as early as now and create a solid foundation for your online marketing efforts!