Sunday, January 15, 2017

Advantages of Google + Hashtags in Content Marketing

Ever since Twitter made a popular breakthrough on using hashtags in streamlining information, other social media platforms started to incorporate the strategy in their own metrics. Now, you can use hashtags to skim through posts in Facebook posts using the same word or terms.

Instagram also has made it easier for users to categorize their posts and search for relevant images with the least hassle. But compared to its other social counterpart, Google’s social wing, Google +, seemed to be falling behind when it comes to incorporating hashtags. In fact, there are a number of skeptics who think that the platform’s idea to use the hashtag advantage is just a direct copy of what Twitter, Facebook and other social media platforms are doing.

But contrary to what many believe, hashtags on Google + actually have more advantage than we thought.

In fact, for content marketers, extending their effors to Google + might just be the best way to enhance their visibility to their target market. Below are some highlight advantage that will tell you why it’s worth it.

It’s algorithm automatically helps your content be visible to relevant searches

Even if you’re not using the actual hashtag on your post, viewers who search for relevant topics will still have a chance to see it.

For instance, if you are sharing a list post about homemade recipes using #personalhomemaderecipes, there is still a good chance that Google + users who search for #foods, #personalrecipes and even #cuisines or #cooking could find your post.

With its relevant search feature, you increase your opportunity to gain attention from prospect market. s

Automatic hashtag generation

Wouldn’t it be more comfortable to have automatic hashtags appearing on your posts? This is what Google + metrics does for you. So if you’re confused what hashtags to use that would surely reach your audience, might as well trust Google to do it on your behalf.

Of course, for those who want to create their personalized tags, all you need to do is to go to your settings and uncheck Google’s automatic hashtag feature.

Auto-suggest function

If you have an idea what to use but can’t put the most popular word on it, then this feature would come in handy. It uses its advanced search function to present hashtags that are used worldwide by different industries. You just need to type ‘#’ and automatically see relevant suggestions to choose from.

This makes it easier to weed out those terms that has nothing to do with whatever you are promoting.

How do you maximize all of these advantages?

First off, it’s important to understand that while using hashtags on Google + could significantly help in publicizing your product message, it’s not something that works successfully on its own. As part of your marketing plan, it needs to work accordingly with your campaign, making sure that the hashtags you use would embody the message you wish to share.

If your main market are frequent users of Google +, then there is no reason why you would not use the same platform to forward your campaign.

Bottom line

Google has cemented its reputation for bringing us some of the best service performance particularly in emailing. Now, it has made efforts to make your social media experience more effective, engaging and beneficial for your marketing or business goals.

Industries such as the web design company in the Philippines who offer services both for local and international companies need to promote their services well in order to stay above the competition. Same can be said for any ventures regardless if they are veteran ones or just starting up.

If you haven’t tried extending your social reach in Google +, now might already be the right time.

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