Ever since Twitter made a popular breakthrough on using hashtags in
streamlining information, other social media platforms started to
incorporate the strategy in their own metrics. Now, you can use
hashtags to skim through posts in Facebook posts using the same word
or terms.
Instagram also has made it easier for users to
categorize their posts and search for relevant images with the least
hassle. But compared to its other social counterpart, Google’s
social wing, Google +, seemed to be falling behind when it comes to
incorporating hashtags. In fact, there are a number of skeptics who
think that the platform’s idea to use the hashtag advantage is just
a direct copy of what Twitter, Facebook and other social media
platforms are doing.
But contrary to what many believe, hashtags on Google + actually have
more advantage than we thought.
In fact, for content marketers, extending their effors to Google +
might just be the best way to enhance their visibility to their
target market. Below are some highlight advantage that will tell you
why it’s worth it.
It’s algorithm automatically helps your content be visible to relevant searches
Even if you’re not using the actual hashtag on your post, viewers
who search for relevant topics will still have a chance to see it.
For instance, if you are sharing a list post about
homemade recipes using #personalhomemaderecipes,
there is still a good chance that Google + users who search for
#foods,
#personalrecipes
and even #cuisines
or #cooking
could find your post.
With its relevant search feature, you increase your opportunity to
gain attention from prospect market. s
Automatic hashtag generation
Wouldn’t it be more comfortable to have automatic hashtags
appearing on your posts? This is what Google + metrics does for you.
So if you’re confused what hashtags to use that would surely reach
your audience, might as well trust Google to do it on your behalf.
Of course, for those who want to create their personalized tags, all
you need to do is to go to your settings and uncheck Google’s
automatic hashtag feature.
Auto-suggest function
If you have an idea what to use but can’t put the most popular word
on it, then this feature would come in handy. It uses its advanced
search function to present hashtags that are used worldwide by
different industries. You just need to type ‘#’ and automatically
see relevant suggestions to choose from.
This makes it easier to weed out those terms that has nothing to do
with whatever you are promoting.
How do you maximize all of these advantages?
First off, it’s important to understand that while using hashtags
on Google + could significantly help in publicizing your product
message, it’s not something that works successfully on its own. As
part of your marketing plan, it needs to work accordingly with your
campaign, making sure that the hashtags you use would embody the
message you wish to share.
If your main market are frequent users of Google +, then there is no
reason why you would not use the same platform to forward your
campaign.
Bottom line
Google has cemented its reputation for bringing us some of the best
service performance particularly in emailing. Now, it has made
efforts to make your social media experience more effective, engaging
and beneficial for your marketing or business goals.
Industries such as the web design company in the Philippines who
offer services both for local and international companies need to
promote their services well in order to stay above the competition.
Same can be said for any ventures regardless if they are veteran ones
or just starting up.
If you haven’t tried extending your social reach in Google +, now
might already be the right time.
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