Tuesday, February 7, 2017

5 Habits Great Artists Have that Can Help You Be a Better Content Creator

Creativity is a gift, so if we don't have it, then why waste time?

Well, guess what, we can all be creative. Yes, we can!

The real issue is not about how to be creative but if we are even willing to mindfully love what we do to the point of doing everything that we can to achieve the result we desire.

Creativity may be a gift, but it's nurtured through action. If one stops 'doing,' he can never expect to see something good come out of the effort and time he invested. Great artists in all walks of art became who they are after tireless years of doing, experimenting and learning. Their legacy was never instant. It's the product of consistent, well-trained process.

We may not be pursuing the same goal as Picasso or Shakespeare, but we can learn a thing or two, even five habits that all of the best on their league use to achieve the pinnacle of art expression. Let's take a quick look.

Protecting that 'Productive Time' at all cost

That 'productive time' is not a myth. We all have it. The only difference between those who use it wisely and those who can't find it is mindfulness. You know yourself better, so you should be able to point out what time of the day you work best.

It doesn't matter how long that productive period is. The most crucial thing is how you protect it away from distractions and make sure you do your craft within that time. Artists have come to learn about their most productive time through constant practice. So instead of randomly opening your doors to notorious distractions like social media and emails, might as well set up a strong defense during your productive time.

Embracing the reality of imperfection and 'bad art.'

Ah yes, because nothing is perfect. We've heard this so many times that it's already cliché. Still, it's something worth saying. Many young professionals obsess themselves in creating the best output to the point that they miss their deadlines or end up producing a mediocre output.

There is good art. But there are more bad ones. And you learn best after seeing the bad output and getting up again to try something new. Rather than agonize over a below average result, learn from it and strive to do better next time. Our great artist forefathers did the same.

Asking a lot of questions

Curiosity spurs learning. And how else can you put curiosity to practice than by asking questions?

You learn by asking, and artists are never afraid to ask. They seek the enhancement of their craft, thus, consulting different people who can give them answers to their questions. In practice, you don't always have to talk to other people to learn.

Now that we have the internet, you can easily search for answers to questions online. By getting into the habit of learning something new every day, you become a little bit better daily. Eventually, you'll be able to use this knowledge to improve your craft.

Finding an audience for their craft

Great artists do their thing for themselves. It's a way to express oneself uniquely. However, there is also that tiny voice inside them that seeks to be heard by the public. It's why they find a specific audience for what they do. Painters look for people who are interested in the art. Writers share stories, essays, researches and more online, and the list could go on.

As you work on improving yourself, it will be nice to find your niche as well. Who are those people you want to touch with your work?

Digital marketing services in the Philippines is an art. It's art no matter where you look at it. But many people tend to separate art from marketing thinking that they are both in a different league and can't be united as one. WRONG.

Skilled digital marketers incorporate art in what they do. From the articles they post on the web to the images they share on social media, you can see traces of great marketing around.

It's never too late to work on improving your marketing skills. Invest on the above mentioned habits!

Monday, February 6, 2017

Enhance Your Instagram Presence with this 2017 Predictions!

When it comes to sharing photos, Instagram might just be the best and most-visited platforms among the social media giants. Ever since its 2010 launching, we've already seen a lot of improvements about the platform's functionality.

Modern SEO company in the Philippines are bent on making sure that they help websites rank higher in search engine rankings and to do this, they need to work hand in hand with the social media team who are in charge of spreading the content to more people. 

In 2016, users were able to enjoy the new Instagram features that made its usage more interactive and seamless. Aside from personal usage, companies who use a lot of photos to promote their services made sure that they maximize the usage of the tool to reach more people. This 2017, a new set of changes are expected to dominate on Instagram and if you have plans on fostering a strong online presence in this platform, then knowing what to expect will make a huge difference.

24-hour duration of live video storage

Experts predict that video will dominate 2017 when it comes to consumption. As more people start to consume videos, it's no longer a surprise that social media would adapt to the change and incorporate in their metrics the ability to store videos and make it easier for users to stream content at their most convenient time.

Live video feeds can't usually be stored for long and users will have to watch it live to get the message. This time, Instagram might just be taking a significant leap by allowing people to access live videos within 24 hours.

Instastories overtaking Snapchat stories

One main benefit of these two platforms is the ability to create instant stories about your life, product, and brand that your followers can easily see. But the main difference comes from the fact that Instagram makes it easier for users to connect with other. Instagram allows you to automatically connect with your Facebook or Twitter friends who are also using the platform.

With more people loving the idea of anything instant and fast, it's no wonder why Instagram aces the battle and will probably dominate this year.

Emergence of better Instagram tools for business

A few years ago, Instagram was considered as a personal social media sharing platform which primarily banks on personal photos or creative visuals. Now, it doesn't seem to be the case. As more dynamic tools are created to address marketing needs, we now see how Instagram is becoming one of the more preferred platforms by many online marketers especially startup businesses.

Judging from the trend, Instagram creators seemed to be invested in making the platform social not just for individuals but also for companies. Experts predict that this trend will eventually pave the way to creating features that are centered on helping digital marketers make their Instagram posts more efficient and focused on the needs of their market.

Introduction of Shoppable product tags

If marketing becomes more efficient, the next expected outcome is a boost in sales. It's common knowledge by avid Instagram users that you cannot shop directly from the platform without leaving it to visit the actual online store. This year, it's expected to change. With more users, approximately 42% or millennials, visiting online to shop, it's not longer a surprise for Instagram to start incorporating shopping tags to make online buying easier.

Instagram may not be the best platform for your business, but if you're eyeing for an increased awareness of your brand through visuals and video stories, then now might be the right time to start creating an account.

Reevaluate the efficiency of your social media campaigns and see how Instagram's current and expected features can play a role to boost your brand's promotion. Also, consider dropping social media accounts which are not longer performing well. Keep in mind that not all social media platforms are fit for the nature of your business and if you haven't tried Instagram yet, then might as well take the time to get to know the platform and see how it can help your brand enhance its visibility.