Wednesday, October 8, 2014

The Evolution of the iPod: How Apple Tries to Keep Up With Music When It Comes to Technology

As a music lover myself, I have been keeping up with the music that is emerging nowadays. Not mentioning the music that my parents have been enjoying a couple of years ago. For me, music is something that I wish I could always have, like a soundtrack that affirms every life event, every milestone.

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With this, I always make sure to have my disc jockey with me back then. But when the iPod came out for the first time, it gave me a hint of ease and comfort because of the fact that it is good for digital music consumption. Don’t get me wrong, I love listening to music using my disc jockey with my headphones on, but the iPod trend got me.

Music Revolution

The time when Steve Jobs presented a new device called the iPod, a lot have been intrigued about how it would affect the music industry especially the production of CDs and physical records. However, this made music even more revolutionized. With the very handy dandy gadgets on side, surely, music can be heard anywhere, everywhere with Apple’s first iPod, which holds 1,000 songs. Clearly, it showcases a massive storage capability within just a very light and compact body.

The time iTunes was launched; the iPod made more sense because of the millions of song downloads that were acquired. What made it more popular is the fact that artists are now even using iTunes to sell their music out to the public, having more easy access for their listeners, not mentioning the comfort it gives with just a few clicks by online purchase.

iPod Evolution

Now, the lines of Apple iPods have really come a long way, in technological sense. From just having shuffle modes to touch screens and to Wi-Fi enabling features, the iPod’s evolution definitely served its purpose.

The iPod Classic

By swiftly swiping the surface of this classic gadget, the iPod Classic is definitely one of its kinds. It has set the bar for music consumption. Storing up to 160G worth of memory capacity, one can also store videos, photos and files for easy access without you needing a USB stick to transfer files.

It might look a bit huge, quite enough to fit on your hands, but definitely the iPod classic is a must have.

The iPod Nano

The iPod nano is another revolutionary invention to make things more light and easy. Still a portable media player having been able to undergo seven generation updates. This just shows that Apple is keeping up with the demands of their consumers in accordance to the usage. More often than not, most athletes, or people who wanted to maintain a healthy lifestyle by mere exercising with music usually use the iPod nano. So if you want to jog along with some music, the iPod nano is perfect for you! However, there is not definite news on what Apple’s plans are for this gadget but let us just anticipate that it will still stay for a while on store shelves longer.

The iPod Touch

Close enough to being like the iPhone, except the SMS and call features, the iPod touch is a multi-purpose pocket size electronic device. It doesn’t only hold music for storage but it also stores video. Aside from that, it can also be used as a digital camera and a handheld game device with applications you can purchase or download at the App Store. Sure enough, mobile app development firms tops this. Going back, the iPod Touch also enables you to connect to the Internet through Wi-Fi. It has similarities that of an iPhone because of its iOS operating system. More over, it holds a maximum of 64G storage capacity.

Clearly, the iPod has been undergoing different changes just like how music is influencing the public through all these years. 

Monday, September 29, 2014

Social Media: Marketing Your Restaurant Business Effectively

There are many social media marketing strategies that are rampantly made nowadays; some are very much practically created; yet others are just produced for the sake of having one and not being properly thought of. Creating a website is a good start but backing it up with social media is just the trick. Any digital marketing agency in the Philippines, among others, would know how this goes and making it as a top priority on the line is just as important as opening your restaurant on time.

Social media is a very used platform in this generation. And there are various social media campaigns that are swarming the online community. Your restaurant may also be swarmed especially when you know how to maximize your marketing collateral deals, not only traditional means, but by the use the Internet.

Why Market?

Well, first off, you are a business. And for you to get noticed and your products to be availed by consumers, let them know that you exist. In today’s way of doing marketing strategies, a lot are already expanding because of the wide opportunities that are allowing them to perform such. There is quite an advantage about making marketing strategies for the kind of business you are in because, let’s face it: food is enticing. And how much more if you promote it correctly?

Great Food = Excellent Marketing

This happens when the product, in this case—food, makes the marketing process easier. If you know that you produce good dining experience to your customers, much to say, it would be an easy case to sell out. Yet, since the new age is giving you more opportunities to make do and sell out more, thus optimizing the social media experience for the benefit of your business will not only give you the advantage but also enough gain and popularity.

To reiterate, there are a lot of ways in pursuing a marketing strategy with different platforms available, but let us focus on social media marketing:

Create Interesting Content

Chances are, you might already have a Facebook page having a decent number of followers. Connecting to your community would make you truly grow the most in your social media account. To make this possible, you have to create and offer them relevant content consistently about your restaurant.

Further more, what sparks an interest to them would also be about how you do things in your restaurant, the people on your team or anything about your local area. You can also share to them your special dishes, interesting information about your menu items, some free recipes and more.

Update Latest Happenings

By using Twitter and Instagram, you can share some up-to-date news and tidbits about your restaurant. You can easily post updates about your new menu items or the latest discount offers you can give your customers. You can also create your own mobile applications to make it an easy access for your customers. Just a tip, choose an excellent mobile app development agency to accomplish this for you. By doing so, you are tempting your customers with lip-smacking content such as photos and people enjoying the atmosphere in your place, which would leave your customers interested and eventually visit your place in no time!

Offer Deals and Contests

Deals and contests can create engagement and attract visitors. It will send in a lot of likes and follows to your page and other social media accounts because they wanted to be on top of the game. It will keep them elated about the hottest deals your restaurant can give them.

Encourage Visitors to Check-In

With the use of Foursquare, you can encourage your customers to check-in and share where they are in their social media accounts as well so that the ball of interest will keep on rolling. If their friends happen to know that you are in your restaurant, chances are, there will be incoming feedbacks and will allow them to explore your place more, especially if they haven’t been there yet.

Share Your Menu

With the social media trend that is happening, you can take advantage of posting your menu on your Facebook page, or a photo of your recipes on Instagram to let your customers see what you are serving them. Aside from that, it would spark curiosity to them especially if you are a themed restaurant.

Customer Service

Last but not the least, on the list. Keep in mind that awesome customer service keeps your visitors more interested in you. No matter if you only have a small following on your social media accounts, but eventually that would increase if they will know how much you value their customers through proper customer relations.

There you go! Just a few tips from us to you! If you have any more suggestions in mind, the comment section is always welcome for you!


Monday, September 22, 2014

5 Lessons You Can Learn From 'Doctor Who' for your Start-up Business

As what the Doctor always says, “Geronimo! “ and “Allons-y!” (French for “Let’s go!” you would know that the Doctor is very much adventurous and open to all possibilities. Doctor Who is a British TV show at BBC and has been airing for 50 years, in total. Perhaps, any geek would know about this show for sure. Yet for now, it’s the 12th doctor’s time and perhaps, there are instances where learning can be absorbed from this sci-fi TV show. Now, to connect it with having a business, say for example you are a start-up business of a digital marketing agency in the Philippines, you might be able to get some lessons in pulling off your business, either personal or by employee relations.

Image Credit from Google Images

Below are five simple and helpful learning that we can extract from the show about maintaining a business:

Follow Your Passion

Just like the Doctor, his passion is travelling. He time-travels in order to see the beauty of the past and the present. He follows his passion when it comes to helping the oppressed people, by helping out. And he dreams of a peaceful galaxy, not only among humans, but also among all the elements beyond and underneath the galaxy, including alien relations.

If you associate this thought with your business, most importantly, you are putting up a business because you believe in the passion that burns inside you. Not only that, but the purpose of turning those ideas into wonderful realizations that not only you can be satisfied, but also the people who needed your talents. It is said that we are made with and for a purpose. And I guess, it just makes the world even better if every entrepreneur uses that passion for the purpose he or she believes in.

Help People

Helping people find solutions should also be one of your priorities. Not just for moneymaking’s sake, but also to add a legacy that your business has done something good for the human race. It may come in small ways but “it’s the thought that counts”. It is also important to do well and excel, just like how the Doctor responds to those who needed him the most. He is good in finding solutions and is good in patching up what needs to be fixed. By having this in mind, your company will prosper because it thinks for the good of people.

Image Credit from Google Images

Enjoy Your Companions

The Doctor knowingly has had different companions in his thousand years of existence. What fun can you get from having a companion share your adventures and the feeling of adrenaline rushing in? In your business, you needed companions too! May it be your business partner or your colleagues, or your employees, the thought is, you should enjoy the companionship. You should not be left alone dealing with the whole business without enjoying a few laughs. It would also sound healthier if you treat your employees (and business partners) not too strict (but still with authority) as well as learn from them too. Having a companion in every step of the way is such a humbling experience and perhaps, it would not only help you in your decision making but also in dealing with people.

Risk Decision-Making

Oftentimes in businesses, there would come a time where you need to undergo tough decision-making. It would be not be a rewarding experience not being able to experience that; overcoming decisions that are quite rough. But by being able to do right decisions no matter how hard it is, would be such a relief. And just like the Doctor, despite having to deal with the whole galaxy in his shoulders, he still manages to think things through and weigh consequences if he decides things. It is like being a hero, but not really.

Adjusting to New Trends

For being able to outlive centuries of generations, the Doctor still manages to get by with the latest trends that are happening around him. Even if he goes back to the 1700s, or goes fast-forward to the future year 2500, he still finds a way to deal with the new trends and being able to cope up. In a business, everyday is a learning experience. And with that would mean having to cope up with the different business trends in the society and of course, in the Internet.

Friday, September 19, 2014

Uncovered: What Can You Expect From Apple’s Newest iOS 8?

Many Apple fans and users might have just been so giddy about attaining the new iOS 8 on their iPhones and iPads. And maybe from now, you might have already downloaded and installed the new Apple operating system, as mobile devices are concerned. But for those of you who are still 50-50 percent convinced on what it’s got for you, then you are at the right place.

And as iOS app developer Philippines, among others, know about what potential the iOS 8 can offer to the public, you can read up these six things to expect from Apple’s new launch.

1. Time-Lapse feature. Timers for selfies.

iOs 8 is not completely an overhaul for iOS 7 but there are a few improvements that can be noted. Just like the Camera app of this new operating system. There is a new feature called as time-lapse, that allows you to capture sped-up videos. Moreover, they have also added a timer feature, wherein you can take selfies at ease. You can now take photos by setting the timer and find a flattering angle at your own dispense.

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2. HealthKit Fitness App to Monitor Your Health

This is one new-featured application that has been current on the buzz recently. Apples’ s Health app features a monitoring scheme of your health patterns and what lifestyle suits best for you. However, there have been speculations that due to the need of a bug fix, there would be a two-week wait before it becomes fully functional and ready for use. Let’s keep our fingers crossed for that.

3. Better Text Features

Probably Apple was able to hear the plea of their users pertaining to the text messaging and keyboard features the previous iOS 7 was offering. With the new and improved iMessage on iOS 8, you are now able to not only send message via text as characters but you can now reply with your voice! Voice messages, it is. By tapping the microphone icon, you can record your message within iMessage. You wil then have the option of playing back the message to yourself and/or tapping an arrow to send it to another iPhone user.

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Not only that, you can now swipe down from message notifications your reply to the messages sent to you without navigating out of an app. And aside from that, you can remove yourself and others from group texts.

4. Autocorrect.

With the new iOS keyboard known as QuickType, your typing experience would be easier enough for you. It features to give you recommendation of words that can use as you type and it is not only available for text messaging on iMessage but also available for email. It is said to be smarter than the current autocorrect feature by learning the patterns of your communication and trying to imitate your style.

An iOS 8 review by Mashable via Youtube

Not only that, QuickType lso takes into account the application in which you are typing and the person you are communicating with which makes it easier. It will predict and autocorrect differently once it learns your writing style, say answering emails and text messaging.

5. Smarter Siri

As the all-knowing voice-activate assistant known as Siri, Apple has also done some incredible work on her. One of the amazing and first enhancements to date is that: she is now hands-free. If it happens that your device is plugged in and you are close enough for her to hear you, you can just say the words, “Hey, Siri” and then she will likely respond to you.

Moreover, Siri also writes out what you are saying as you say it. This would mean that you don’t have to wait until you are done speaking having to realize that there has been a miscommunication. Sounds terrific, right?

6. Share it With Family

Perhaps Apple has been family-friendly now that it already allows six family members each other’s music, TV shows, films, books, apps and other activities without sharing accounts. And this would mean, you would only need to buy something once. In addition to that, families can now share photographs by contributing to group albums, access a family calendar for better schedule coordination and opt (or opt out) to share their location with loved ones.

With the fancy iPhone 6 and iPhone 6 Plus coming right up, users with iPads, iPhones 5c and iPod 5th gen users can make use of this new and promising iOS 8. Perhaps there will still be a lot of things to expect from it but for now, let’s get these aforementioned things started!

If you have any other discoveries about the iOS 8, feel free to share it with us by commenting on the comment section below!