Ever
since its birth way back 2006, Twitter has been an important avenue for online
users to get the hottest news and trends from all over the world.
Despite
its apparent decline in popularity, digital marketing agencies still consider
the platform as an important avenue to promote products or services. In fact,
to some entrepreneurs, Twitter has been a major driving place to attract more
customers.
If
you’re looking for means to boost your campaigns on this platform, be sure not
to miss the following methods!
Create Twitter Polls
You’ll
be amazed by how people online love answering polls and random questions. It’s
exactly why there’s a drastic increase in random quizzes online that are merely
created for entertainment reasons. At a marketing standpoint, polls can be an
advantage as means to conduct a subtle survey or random idea gathering for your
next campaign.
By
creating polls, you are encouraging more people to respond and engage with your
brand.
Tweet
links to company news, features, events, etc.
Instead
of focusing your website content sharing to Facebook alone, why not bring the
same campaign on Twitter?
One of
the primary reasons why marketers sometimes choose to share links on Facebook
is the longer allowable text curation. Twitter only allows 140 characters in
maximum, and it’s sometimes difficult to create an introductory copy with that
limit.
While
this can seem to be a disadvantage, it can also be a good selling point
considering the short attention span of online viewers. People are now looking
for something concise and relevant. Twitter gives you the opportunity to be
direct to the point and craft an appealing message using minimal words.
Create relevant tweets for what’s trendy
There’s
no need to speculate or look far. Twitter gives you the trends on its sidebar,
and you have the freedom to change the recommendations based on location. If
your primary market resides in a different city or country, all you need to do
is to modify the trend settings.
Find
aspects of your product or service that can be related to the current trends
and use the appropriate hashtags.
Mention market influencers you’ve pointed out on your post
Influencers
are market leaders. The tricky thing is, they don’t have to be individuals
working in the digital marketing industry. They could be entertainment artists,
authors, hosts, politicians and even religious leaders who are often linked to
a particular brand.
If you
happen to use them as your reference, or even mentioned them on your blog post,
don’t forget to reference them on your Twitter share using their official
accounts. This will not only get the influencer’s attention but also those
people who are closely following them.
Use visuals wisely
Regardless
of the social media platform, you’re at, the visual appeal has always been the
winner.
It’s
even more attractive and effective than a powerful plain text copy. If you’ve
been in social media for some time, you must have noticed how images and videos
are now proliferating in the online portal.
Images
capture attention better, so using them on your campaign is an advantage. Just
make sure to create a picture that is relevant to your message.
Use Periscope for going live and partner it with proper hashtags
Periscope
is a live video streaming app for Android and IOS users and is highly efficient
when you have an event and would like to go live.
Using
this app would allow you to attract Twitter users to watch your event and
engage. With videos now taking the spotlight as the most attractive item for
viewers, using it on your Twitter posts will be an advantage.
Digital
marketing remains a constant challenge even with the presence of apps and tools
to help marketers promote their products. Social media plays a vital role in
the overall success of a campaign so using it wisely is imperative. Maximize
Twitter and promote your content the right way!
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