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What do you usually do
when you unintentionally upset your clients? Have you done anything wrong that
leads them to be upset? Why do you think your potential clients are upset with
the post that you have? How will you handle their frustrations and critics
towards you? How will you let them understand that what you have done was not
on your purpose? What did you do to calm them down?
Yes, when it comes to
social media, your approach towards your potential and target clients will be
much different than in person. You have the need to know what words you should
use in order to fit the context of what you are trying to imply. Moreover, the
tone of your content should be convincing for you to immediately grab their
attention before anything else. Sad to say, there are just times that we tend
to forget all of these things and do whatever we want to do.
Well sometimes, we are not
aware that we already have offended our clients. If you could just talk with
your client personally, then it is better and easier for you to make things go
back to normal. However, you are dealing with a client through social media,
which makes it more challenging on your end on to how you are going to let them
understand the situation. If you are one of those people who are still stuck on
these kind situations, then here are some simple and effective tips for you to
deal with your upset clients on social media.
Respond no matter what
Misunderstanding between
you and your client will definitely not be resolved if you don't respond to their
critics immediately. Especially when your clients have some complaints about
your post, then it is your responsibility as a marketer to let them know and
understand the things on what you are trying to imply to them, in as much as
simple way as possible.
Remember, there are
hundreds to thousands of people who can see your post, and if you don’t respond
and just ignore it, they might think that you don’t care about your target
audience at all. Well, you don't need to fret too much since your clients will
definitely understand if you just know how to explain it to them.
Be patient and understanding
There will be times that
your client will try to argue with you on social media and insist that they are
right about what they believe. However, even if they have the right to
complain, it doesn’t mean that they will always be right. You also have the
right to explain your side about the post that you have on social media. Of
course, you have to be patient and understanding with your clients in order for
you to effectively convince them that what you have posted is true.
Contact your client privately
Arguing with your client
on social media is an act of unprofessional. You do not attack them with
words below the post that you have. Of course, the conversation between you and
your client will bring some attention to the other people. And it is not an
ideal thing to do if you are protecting your reputation.
One of the best ways you
can lessen the tension is to communicate with them privately. It will
definitely not hurt you if you extend some time and effort in letting them
understand what you want to impart to them. Also, this is also a way for you to
know how and why they are upset with the post that you have, and know their
side of their story.
Consider asking your client to
remove the comment
It might be embarrassing
to ask for a small favor from your client, however, it is the only way you can
make the negative conversation stop. Moreover,
if you just leave the negative comment on your post, a lot of people can still
read it and might try to continue the conversation that you had. With that, your reputation as a marketer will
definitely be destroy and people will not trust you anymore.
If you want to save your
reputation, asking your client to remove the negative comment will not hurt
you. Just at least reach out to them and let them understand what you want
imply to them.
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