Saturday, August 6, 2016

Top 5 Reasons Why a Vacation is Needed for Marketers

"You will never feel truly satisfied by work until you are satisfied by life."
-Heather Schuck, The Working Mom Manifesto

Forget about clients and deadlines – a vacation for workaholics is a must. Yes, it is understandable why most marketers cannot immediately leave their work considering how hectic and demanding their jobs are, especially when working in an SEO Company Philippines. You need to come up with engaging and effective strategies to achieve quality traffic – not to mention the right marketing approach to avoid disappointed clients. And yes, this requires a lot of work to do. And as a result, most marketers forget to have their work-life balance.

Taking a vacation does not mean you are slacking off at work. One way or another, you need to take a break from a stressful day at work to ensure a productive outcome on your daily performance. To give you some idea of why vacation is helpful for marketers, we list down the reasons below.

1. Your office is not the place for inspiration

Unless tomorrow is a payday, then working in an office is hardly the place you want to get inspiration. It 's hard to find an inspiration when you are under enormous pressure due to strict deadlines and other factors that contribute to your stressors. However, a change of scene is one thing that can help you regain your creative and productive side. Moreover, vacation is also perfect for finding new ideas that can be useful for your work.

2. Leave your comfort zone

Some marketers would prefer their usual work-home routine. Perhaps, it is the only thing they can do as of the moment. But do you know that this kind of method is also one of the reasons why you are stressing out? Why don't you take some time to leave all the stressors behind for the meantime, and get back to your usual self? Through taking a vacation, it allows you to breakthrough with the things that keep you from being productive. This is also an excellent way to try new things besides doing the usual tasks at work.

3. Your health benefits enormously

Although marketers are taking some multi-vitamins to keep them from their everyday lives, there is nothing more satisfying than taking some break. Always remember that money is nothing when you cannot even enjoy it. Right? That means you have to know how to discipline yourself when it comes to balancing your life from your work. When you do, you will eventually realize that work is much easier done when your mind and body are in conditioned.

4. Give your brain a break

There is nothing more tiring than an exhausted mind. And mind you, it is not advisable to abuse your brain no matter how demanding your job is. A tired brain is one of the many factors of unproductive work performance. Give your brain a break by going on a relaxing and satisfying vacation. With this, it allows your brain to shut down from any stressful things that are going on around you.

5. Keep yourself and your workers happy

There are studies have proven that vacation can give a significant impact not just on your work, but also with your self-esteem. Moreover, having a good and positive vibe is one of the results when you tend to give yourself a break. It helps you keep yourself and your workers happy. With this, it would give a significant impact on your productivity at work.

There will always be advantages when you go on a vacation. If you want to keep your career as a marketer and have a better performance, then take a break. You need it to ensure a better and productive outcome on your performance at work. Take time to enjoy once in awhile too!

Image Source

Thursday, August 4, 2016

Content Marketing 101: The Recipe for Blogging Success

“Marketing is telling the world you are a rock star. Content Marketing is showing the world that you are one.” –Robert Rose 

Undoubtedly, content marketing is one of the most difficult tasks in the world. It is not a one-time endeavor that would instantly catapult to your success. It requires constant dedication, continuous commitment and a remarkable skill for keeping audiences engaged and interested in you riveting blogs and contents. Regardless of whether you are working for a digital marketing agency or are doing your own freelance work, enough experience with blogging and content marketing would easily tell you just how much of a challenge it is, and you would need a sense of enduring determination for you to succeed.

One of the many reasons why some would fail in their attempts at successful blogging is because they commenced the task without fully comprehending the full implications of what blogging entails. As a result, they would fall short at accomplishing their intended objectives. Fortunately, identifying the pivotal elements, a blog would need to succeed can assist you in blogging success. Here are some of the elements you would need to take a closer look into.

1.)    Core Values 

Any business would have core values and likewise, so should your blog. These core values should be fashioned in a way that they should extend beyond an individual. These values would propel you forward and commit to doing contents.  True enough, a blog can be commenced and kept going by a single individual, but blogs that aim to drive sales or support them or are media entities should be a team effort united by these values. Put your selected blog’s core focus on paper, not hidden in your computer files.

2.)     Set big goals 

While it is good to be realistic, when it comes to blogging it is important to push yourself outside of your comfort zone and commit to accomplishing stuff that is quite beyond your reach. This means you have to show up at the page on a regular basis and at the very bare minimum, you should publish at least two blog posts a week to keep your audiences engaged. Aim for objectives that are aligned with your business goals. This can be anything from building your brand to celebrating fans or driving more traffic to your website.

3.)    Create a “cult” culture 

One thing you have to keep in mind that the Internet is teeming with blog posts that while your blog might be individually created, it would take time before it can develop its own unique identity. Your goal should be to create a brand which your audience can feel comfortable associating with themselves to. This goes hand in hand with deciding the values at the heart of your blog for you to use these in developing your blog’s brand.

4.)    Plan for both the short and long term 

Blogs are not one-time coup attempts; they are on –going entities that would require social media and content marketing at the same time. To ensure you have a steady engagement with your audience, it is critical that you have content that is centered around annual events as well as newsworthy announcements and regular columns. Have an editorial calendar included in your blog which would continuously provide fresh content for the blog and in a sense, think like a magazine.

5.)    Be prepared to change

True enough, you should be able to adhere to the core values you have established, but you have to consider that times would change and so would your audience tastes. As a competent blogger, you should be able to adapt to these. Continuously provide information related to your core topic that would also be relevant to your reader’s need. Additionally, you can place a suggestion box on your blog.

Image Source

Monday, August 1, 2016

Four Ways to Discover Whether Your Audience is Bored With Your Content

Content marketing can get pretty challenging.

Anyone in link building services would tell you that. Regardless of how long you have been in the business, it remains as a fact that your audience is a diverse set of individuals who has a varied set of tastes. And no matter how experienced you are in this field of business, it is an uncontested reality that the audience of your content can be some of the most exacting people on the planet. Not exactly in the literal sense, but in a figurative one wherein if you no longer produce riveting content, you no longer have their complete apt attention.

And with the competition so rigid, you cannot afford to lose even just a handful of these audiences.  However, there are ways of telling whether or not your audience is getting bored with your content and when they are, it is high time you do something about it.

1.)  You get few comments to no comments at all 

Take a gander at the social media posts, guest posts, blog posts, etc. you have done over time, are you getting any reaction at all? Are these responses consistent? Seeing how many comments you get in a single post is a cardinal sign that your post is being read. If there is little to no signs of comments in your post, then that is a warning sign. The comments in your post would serve as the barometer of how much attention your posts are getting and if there are no comments at all, that might be a sign for you to change things up.

2.)  Your content is not getting socially shared 

One very informative metric in content marketing is social shares. One look at the number of likes, tweets, shares would serve as a test how your content was received by your audience (whether favorably or unfavorably). Realistically, though, each content you write would not exactly get impressive amounts of shares and likes, but if your content is not getting any sort of attention at all, it could be an indicator that your audience is bored of your content. Your readers are not captivated by your content, and if you want to hold their attention, you better figure out a good content strategy.

3.)  You have low Twitter engagement 

It is not exactly possible to gauge what your exact engagement level is on all social media platforms, but Twitter makes it exceptionally easy. For you to get an accurate grasp of your engagement levels, try Twitter Analytics and compare the number of impressions, your content has received with the number of engagements. This would invariably include link clicks, favorites, retweets, etc. In addition to that, it has a lot of features which are incredibly nifty such as telling you your top tweet, your profile visits, your top mentions and so on. This feature allows you to get a broader perspective of who is engaging with you which you can use to your advantage.  When you are provided this much data, it helps you appropriately create content for the audience who is engaging with you.

4.)  Your unfollow rate is increasing 

If you are noticing a rather steady decline in your followers or perhaps a steady incline of your unfollowing rate, then this is a sign that something is wrong. If you get more unfollows with each update rather than follows, then it is a clear indication that your audience no longer wants any updates from you. Social media savvy individuals are incredibly meticulous on what they see in their feeds, and if they have unfollowed you, it means that you no longer hold their interest. There are free tools which could assist you in finding out how many followers you used to have before they dropped out and who they are which can be used on a variety of social media platforms. Ufollowerstats will give you a detailed report on who is currently following you, who has unfollowed you, etc. on Twitter.

If your content is no longer engaging, perhaps it is high time to change something up in your content strategy. Remember, if you are not writing any stimulating content, you are not helping your brand grow.