Monday, December 19, 2016

6 Simple and Efficient Ways to Create More Captivating Twitter Posts

Ever since its birth way back 2006, Twitter has been an important avenue for online users to get the hottest news and trends from all over the world.

Despite its apparent decline in popularity, digital marketing agencies still consider the platform as an important avenue to promote products or services. In fact, to some entrepreneurs, Twitter has been a major driving place to attract more customers.

If you’re looking for means to boost your campaigns on this platform, be sure not to miss the following methods!

Create Twitter Polls

You’ll be amazed by how people online love answering polls and random questions. It’s exactly why there’s a drastic increase in random quizzes online that are merely created for entertainment reasons. At a marketing standpoint, polls can be an advantage as means to conduct a subtle survey or random idea gathering for your next campaign.

By creating polls, you are encouraging more people to respond and engage with your brand.
Tweet links to company news, features, events, etc.

Instead of focusing your website content sharing to Facebook alone, why not bring the same campaign on Twitter?

One of the primary reasons why marketers sometimes choose to share links on Facebook is the longer allowable text curation. Twitter only allows 140 characters in maximum, and it’s sometimes difficult to create an introductory copy with that limit.

While this can seem to be a disadvantage, it can also be a good selling point considering the short attention span of online viewers. People are now looking for something concise and relevant. Twitter gives you the opportunity to be direct to the point and craft an appealing message using minimal words.

Create relevant tweets for what’s trendy

There’s no need to speculate or look far. Twitter gives you the trends on its sidebar, and you have the freedom to change the recommendations based on location. If your primary market resides in a different city or country, all you need to do is to modify the trend settings.

Find aspects of your product or service that can be related to the current trends and use the appropriate hashtags.

Mention market influencers you’ve pointed out on your post

Influencers are market leaders. The tricky thing is, they don’t have to be individuals working in the digital marketing industry. They could be entertainment artists, authors, hosts, politicians and even religious leaders who are often linked to a particular brand.

If you happen to use them as your reference, or even mentioned them on your blog post, don’t forget to reference them on your Twitter share using their official accounts. This will not only get the influencer’s attention but also those people who are closely following them.

Use visuals wisely

Regardless of the social media platform, you’re at, the visual appeal has always been the winner.

It’s even more attractive and effective than a powerful plain text copy. If you’ve been in social media for some time, you must have noticed how images and videos are now proliferating in the online portal.

Images capture attention better, so using them on your campaign is an advantage. Just make sure to create a picture that is relevant to your message.

Use Periscope for going live and partner it with proper hashtags

Periscope is a live video streaming app for Android and IOS users and is highly efficient when you have an event and would like to go live.

Using this app would allow you to attract Twitter users to watch your event and engage. With videos now taking the spotlight as the most attractive item for viewers, using it on your Twitter posts will be an advantage.

Digital marketing remains a constant challenge even with the presence of apps and tools to help marketers promote their products. Social media plays a vital role in the overall success of a campaign so using it wisely is imperative. Maximize Twitter and promote your content the right way!

Sunday, December 4, 2016

Benefits of Partnering with Niche Influencers for Your Business

Building a solid reputation in business using personal effort alone can be challenging. After all, there are several factors to take care of and very limited time to tackle them all. At some point, you’ll need the aid of other professionals who are skilled in your venture.

This is exactly why some businesses choose to partner with someone else. By having a partner, you are helping yourself reduce cost in some aspects of a marketing campaign while at the same time getting more ideas from the other party.

Third party entities like the social media marketing companies in the Philippines have a very clear understanding of what it takes to succeed in your promotional strategies. If you’re considering the idea of striking a deal with someone for a long-term partnership, then it’s important that you get a sense of the benefits you will get from the agreement.

It helps add to your credibility.

Influencers have been working on building the reputation for some time, and this has rewarded them with a solid number of followers who read their content, buy their products and engage with them on a regular basis.

Partnering with someone who works in the same niche is an excellent opportunity to become known to your target market. If your name or content link is seen on the influencer’s site, then there’s a good chance that its readers would give you a visit.

It allows you to get in touch with more influencers in your niche.

Networking and getting to know more people who work in your field is vital in your overall marketing strategy. While you can network by yourself, asking the help of a notable individual is easier. 

They already have their circle of friends and business partners so there’s a bigger chance of you, finding the right people whom you may want to work with in the future.

It helps boost your social media presence.

Social media is now the most efficient means of connecting with different people. If you want more presence, then building your reputation across various social media platforms is important. 

Partnering with influencers is a good way to gain leverage. With the huge fanbase that they already have in social media, you’ll have a better idea of reaching out to these people and ultimately gain your followers.

Partnering also widens the scope of your content’s reach. With more people sharing and talking about it, you get a better chance of attracting more people to read or consume what you offer.

It’s an excellent learning opportunity to see how you can enhance your marketing strategies.

Apart from the networking benefit, a good partnership gives, it also educates you on certain methods to build your reputation individually. There are lots of things partnership could do on your behalf such as allowing you to observe how an influencer does his marketing and the specific things he avoids when dealing with negative comments and feedback on his current campaign.

There are risks with letting another party know about your projects or even take part in its implementation. However, it’s also a proven fact by many successful businesses that partnership does wonders especially if you have chosen the right person or company to pair up with.

The real challenge is how to find influencers that are willing to work with you. While they already have solid followers, their priority remains to protect their own, and you’ll need to convince them that your business or venture is an asset to help them achieve that.

It must be a mutual relationship with both parties benefitting from the combined effort. Assess your current marketing efforts and see if you’re interested in collaborating.