Thursday, October 15, 2015

Marketing + Pinterest: Getting More Followers and Pinners

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If you're thinking about promoting your business through social media, one thing that you need to think about is where and what kind of social media platform are you going to use. Agree? And even if you are working in an online marketing agency, the very first thing you need to do before you can effectively promote your business is choosing the right platform. What else? Generally, the growth of your business also depends on the right platform you have chosen.

This might sound a little bit of a bias, but if you are a visual person, Pinterest is an ideal platform for you to use. Pinterest has been used for storing and sharing images whether if it's for entertainment value or advertising campaigns. And when we talk about promoting your business through the use of Pinterest, then it won't be too difficult to get your business around.

Of course, before anything else, you cannot start using this kind of platform when you know nothing about it. Basically, you have to know how to use it and what you need to do in order for you to have a lot of followers and pinners. Fret not! It's not that hard as you think it is. You can have your own Pinterest account any time of the day – Even now!

 Upload a profile photo 
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Your profile photo is very important for you to have. Without it, there is no way your potential customers are going to recognize your business. Of course, it is a human instinct not to trust a user, especially when you see a mysterious red pin as their profile photo – following them might be the end of your career (exaggerating!). That is why, if you don't want to be one of those people who are not trustworthy enough to follow, then uploading a profile photo is the best move you're going to make. Aside from your face, you can also put your business logo as your profile picture.

Add keywords to your profile name
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Keywords are the key to success. Indeed, it is! If you have just noticed, one of the natures of a follower and a pinner is they usually search in random. If they have anything that caught their interests, then there is a high possibility that they will pin it, and if you are lucky, follow you. For instance," Honey Rowland - homeschool", with the keyword "homeschool" it will be easier for your potential audience to find you. Adding a keyword to your profile name is going to be a convenient way to promote your business.

Add a clever profile description

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Aside from your profile name, having a profile description is another factor for you to consider. In writing your profile description, you have to focus on telling your audience what your business is all about? Who is your target audience? and so on. With 160 characters, you have to make sure that you already have included the most important information about your business. Cut the flowery words, get straight to the point.

Give your board covers a consistent visual theme

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Generally, most followers and pinners usually prefer boards that look cohesive, organized and "pulled together". Each image that you want to include on your board has their own category. Organizing your board covers is also one way for you to be not confused on the images that you have included. When they notice that you have a good appearance on your board, they are most likely to follow it.

Make your blog post pins taller than they are wide

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If there's anything that frustrates us is when we see pictures that are cut. Well perhaps, the image doesn't have the right size in order to fit with your board. In Pinterest, it is a vertically-oriented feed. And if you have a wider image, the size might not fit even if you have a stunning photo. Moreover, it is impossible for someone to miss if you have a long image – and it is also an eye-catchy thing to have.


Use specific, SEO-Friendly Keywords in your Board Titles + Descriptions
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Again, the keyword is an important factor for you to include. Of course, including keyword doesn't just apply in your profile name or in your profile description; you also have to include it in your boards. With that, the moment someone will search that particular keyword, your board will be included on the list. Moreover, the more people got to notice your board, the higher the possibilities that they will become your pinners and followers.

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