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If you think credibility and trust can be earned easily, then you better think again! Yes, there are actually a lot of digital marketing agencies in the Philippines, but not all of them are successful when it comes to influencing their target audience. Well perhaps, they have missed an important factor that makes them an influencer – and building credibility and trust with their target audience is one thing that you need to learn and achieve.
One of the most commonly asked questions from entrepreneurs and/or marketers is how can they become an effective influencer. When your target client believes that you are an expert on the things that you are promoting or selling, they will most likely influence and become one of your customers. There are actually thousands of ways on how you can effectively grab your target audience attention. However, let's just break it down into these 12 simple yet effective tips for you to follow.
1. Have your own domain
It is definitely not a bad thing at all if all you can afford right now is your free hosting through Wordpress.com or Blogger. Even if you do, publishing it with your business name such as "digitalstrategistph.blogspot.com", for example, can already make your business a legitimate one. No worries, most marketers used these platforms since it is affordable and user-friendly.
2. Have a quality logo/profile photo
The logo is one of the things that you need to consider. Without it, your target audience will not recognize your business. Moreover, having a logo yet it's not quality made; it is still not as effective as it is since people will know that you are not serious in doing your business. In order for you to grab their interest, then you better start with your logo and make it known to the public.
3. Skip boasting your cheesy awards and badges
Well, it is true that having these things can add a plus factor to your clients. However, if you are focusing on boasting your awards to them instead of the products that you want to promote, then you better stop it now! Remember, your target audience is not after with your awards, they are after with the products and/or services that you might want to offer to them.
4. Commit to a consistent visual theme
Consistency with your theme is also an important factor to grab your potential audience. You definitely have to make sure that from the colors, fonts and font sizes on your wall will match with your theme. Also, don't forget about the pictures. The sizes and the style of your pictures that you want to post on your blog should be consistent too.
5. Avoid popups
Popups is one of the things clients hate most. Having a popup box and/or ads can disrupt their website experience. Also, it is definitely annoying when you got to search for the "X" button in order for you to close the popup box. And I'm sure you definitely don't want to irritate your audience, right?
6. Blog in detail about what you know
Sharing your personal experience on a particular thing is definitely a plus factor. The more you talk about your expertise, more people are willing to engage with your business since they know that you are trustworthy enough when it comes to those things. Don't be afraid to include it on your blog post, you'll definitely invite guest and potential clients.
7. Avoid jargon
Always remember that not all of your target audience knows about the secret language that you are talking about. If you do such, how will they understand the things that you are selling and/or promoting? As much as possible, you have to make your words simple and understandable enough for you audience. However, if there is really a need for you to use a particular jargon, then you have to make sure that you have explained the meaning to them.
8. Always proofread
When you are a marketer and/or an entrepreneur, you always have to make sure that all of your spelling is correct. Misspelling words is a sign of sloppiness. And if you want to be trusted, then you better be keen with the spelling and grammar of your content. Leaving it as it is will definitely be a downfall of your career.
9. Learn from the experts
When you are a marketer, you also have to remember that there are a lot of other marketers out there who are willing to give and share their insights when it comes to marketing. And learning from them is definitely an advantage on your part. Grab the chance. And as much as possible, ask something regarding with the concerns that you have. With that, you will definitely gain knowledge out from it.
10. Post/update regularly
Updating your blog regularly is one of the many ways you can boost your media presence. And I'm sure you definitely don't want to make your blog look abandoned, right? Also, an update is also a sign that you are an active marketer with an active blog.
11. Make use of other social media platforms
Social media is a powerful tool when it comes to the growth of your business. Without the use of social media platforms, it is definitely impossible for your target audience to notice your business. When you have Facebook, Twitter, LinkedIn, Instagram, Pinterest, and/or any other social media platforms, sharing and promoting your business worldwide is already possible in a faster and guaranteed way.
12. Don't be secretive when it comes to your contact and emails
One way or another, your potential customer will definitely look for you contact or your email, especially when they have some inquiries that they want to clarify. Moreover, giving them your contact and email is a sign that you are not a scam, and you are willing to give them the products and/or the services that they want to have.
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