Thursday, June 1, 2017

Why Facebook Should be on your Marketing Strategy Plan

In general, the status of digital marketing in the Philippines and globally is competitive and has a high impact in one’s advertising strategies. One branch of digital marketing is the use of social media which include, on top of many, Twitter, Instagram and Facebook. Given that the Internet users almost reached 4 billion, digital marketing is one good way of promoting products and services. But why Facebook should be a priority?

Facebook has a significant number of active users

If you are looking for an avenue where you can promote your products, services or brand in a wide range of audience, Facebook is there to help you. According to statistics, there are over 1.94 billion monthly active users for the month of March this year. It is 18 percent higher than the other year. It’s also important to note that the Philippines lead the world ranking for the most active people in social media (Facebook included, of course). Filipinos spend an average of 8 hours and 59 minutes online and regarding social media, we go for 4 hours and 17 minutes and still the number one in world stats.

Aside from that, 25 to 34-year-olds are usually are on Facebook which takes 29.7% of the pie. Your products and services may greatly appeal to these ages.


This social networking site is easy to navigate

Perhaps this is one of the reasons why many people go online on Facebook - it is user-friendly. Moreover, if you are managing a page, you wouldn’t need a couple of hours just to figure out how this button or ad work. There will always be the help section or FAQs to go to. On top of the regular posting, Facebook offers “boost” for your page and posts. No hassle, no tricks, no headaches - Facebook is just easy to use.

Advertising in Facebook won't hurt your wallet

Remember that Facebook offers services to boost your page and posts? It’s only for a minimal fee. Just think that you will be spending a small amount of money which is going to be worth it. Reports said that advertising in Facebook is comparatively cheaper than Google.



And you can always interact with your followers

One thing we love about Facebook is that it’s very interactive vis-a-vis other social networking sites. You can quickly respond to the queries you get from your friends and followers, reply to their comments and posts. It makes your leads and customers feel that you are just around the corner and ready to respond to their questions about your products and services. If you would closely look at it, many online sellers use Facebook as their platform.




Facebook Live is one for the books

Triple yes for this! If you are offering something new to the market, posting a video and making it live is a great move to promote your item. Your followers will know how your item works, and since it's live, they know there’s no hocus-pocus going on. And if they find it nice, word of mouth (actually, sharing) will do the magic itself. 

Facebook pretty much got everything

Though each social media or networking site is unique, we can say that Facebook got it all for you. Photo uploads like in IG? You can simply do it in your timeline and check the pictures in a separate tab. Videos similar to Youtube? You can also upload in HD on Facebook. Hashtags and trending reports like in Twitter? Say no more as Facebook got it too. 


So aside from registering for a personal account, you might want to make one for your business, group or brand as well. If the reasons presented above are not enough, you should start researching further and read reviews from other users. Anyway, give it a try as there’s nothing to lose. Happy marketing (digitally)!

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