Thursday, October 27, 2016

Major Factors to Consider When Posting Content on Social Media

There’s a combined art and science when it comes to posting social media content.

Art, in terms of crafting engaging content that appeal both to logic and emotions of the readers, and science when munching numbers and studying the total engagement a post receives as per results of a platform’s analytics.

Different experts could tell you varied suggestions on when to post, but the fact is, you can’t clearly see this yourself unless you’ve undergone several trial and error to see when your target market often goes online.

As you start working on your social media strategy, take some time to take a step back and consider the following crucial factors.


Just like choosing a strategic place to start your business, location also matters in social media management. For ventures such as social media marketing company Philippines who usually service bigger entities abroad, knowing the optimal time of posting for the market of those companies takes precedence.

Studying the activity per location helps you assess the specific time when most people are active people are active.

Personal availability

Also, it’s vital that you know the time when you’re personally available to handle the posting online. Naturally, you can’t do the entire thing 24/7. 

You’ll need breaks at a regular basis. The times you spent managing your social media accounts are the best moments to engage with your followers.

Make use this period to reply on comments, reblog posts or retweet relevant and interesting content.


These are generally optional and you may not need this at a personal basis. However, running social media accounts for a business is different. You have to be constantly present. Using tools such as Buffer, Hootsuite and CoSchedule calendar allows you to schedule posts in advance.

Quality of engagement across different type of posts

Social posts can fall under the following types:

  • ·         Articles
  • ·         Images
  • ·         Videos
  • ·         Audio
  • ·         Quotes
  • ·         Infographics
  • ·         Slideshow

These types can have varied level of engagement depending on their quality and target viewers. When creating a marketing strategy, consider the past engagements acquired by different post types. Which of them are more responsive on a specific time?

Record your findings and use it as guide when posting your next content.

Uniqueness of analytics used by respective social media platforms

Different social media platforms have their own unique analytics.  It’s not enough that you understand how Facebook works because its metrics is different from Twitter and the rest. By understanding the means on how these platforms operate, you’re able to adjust your strategies unique for each portal.

Even if one content succeeds in attracting attention from one SM avenue, it doesn’t guarantee success to other portals. Messaging would also play a vital role. A one paragraph curation for Facebook won’t work on Twitter’s 140 character limit. The trick is to create engaging copies enough to draw your target for a specific medium.

There is no foolproof method on how to succeed in social media campaigns. It’s always a work in progress and the platform itself is dynamic. Still, you can make use of the pre-established metrics and some automation tools to make your strategy implementation more time-efficient.

Reevaluate the current method you’re using for your campaign. Is it doing enough justice to promote your content? How responsive are the people to the information you publicize? Are you posting at the most optimal time fit for your market?

All of these questions are vital in arriving at a more concrete means of boosting your strategy’s overall efficiency. Prepare high-quality content and distribute them across different social media platforms the right way, at the right time.  

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