There’s
a combined art and science when it comes to posting social media content.
Art,
in terms of crafting engaging content that appeal both to logic and emotions of
the readers, and science when munching numbers and studying the total
engagement a post receives as per results of a platform’s analytics.
Different
experts could tell you varied suggestions on when to post, but the fact is, you
can’t clearly see this yourself unless you’ve undergone several trial and error
to see when your target market often goes online.
As
you start working on your social media strategy, take some time to take a step
back and consider the following crucial factors.
Location
Just
like choosing a strategic place to start your business, location also matters
in social media management. For ventures such as social media marketing company
Philippines who usually service bigger entities abroad, knowing the optimal
time of posting for the market of those companies takes precedence.
Studying
the activity per location helps you assess the specific time when most people
are active people are active.
Personal availability
Also,
it’s vital that you know the time when you’re personally available to handle
the posting online. Naturally, you can’t do the entire thing 24/7.
You’ll need
breaks at a regular basis. The times you spent managing your social media
accounts are the best moments to engage with your followers.
Make
use this period to reply on comments, reblog posts or retweet relevant and
interesting content.
Tools
These
are generally optional and you may not need this at a personal basis. However,
running social media accounts for a business is different. You have to be
constantly present. Using tools such as Buffer, Hootsuite and CoSchedule
calendar allows you to schedule posts in advance.
Quality of engagement across different type of posts
Social
posts can fall under the following types:
- · Articles
- · Images
- · Videos
- · Audio
- · Quotes
- · Infographics
- · Slideshow
These
types can have varied level of engagement depending on their quality and target
viewers. When creating a marketing strategy, consider the past engagements
acquired by different post types. Which of them are more responsive on a
specific time?
Record
your findings and use it as guide when posting your next content.
Uniqueness of analytics used by respective social media platforms
Different
social media platforms have their own unique analytics. It’s not enough that you understand how
Facebook works because its metrics is different from Twitter and the rest. By
understanding the means on how these platforms operate, you’re able to adjust
your strategies unique for each portal.
Even if one content succeeds in
attracting attention from one SM avenue, it doesn’t guarantee success to other
portals. Messaging would also play a vital role. A one paragraph curation for
Facebook won’t work on Twitter’s 140 character limit. The trick is to create
engaging copies enough to draw your target for a specific medium.
There
is no foolproof method on how to succeed in social media campaigns. It’s always
a work in progress and the platform itself is dynamic. Still, you can make use
of the pre-established metrics and some automation tools to make your strategy
implementation more time-efficient.
Reevaluate
the current method you’re using for your campaign. Is it doing enough justice
to promote your content? How responsive are the people to the information you
publicize? Are you posting at the most optimal time fit for your market?
All
of these questions are vital in arriving at a more concrete means of boosting
your strategy’s overall efficiency. Prepare high-quality content and distribute
them across different social media platforms the right way, at the right time.
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