Seth Godin, a prominent American entrepreneur and
marketer once said,’Markeing is no longer about the stuff that you make, but
about the stories you tell.’
And when it comes to telling stories, we all know how
social media has become everyone’s favorite. From text stories to images and
videos, we’ve all seen how convenient and accessible it is to use Facebook,
Twitter, Instagram and the like for reaching friends and people with the same
interests.
Now that anyone can readily create their accounts on
social media, it shouldn’t be surprise
why marketers are also jumping into this platform to promote their company’s
product or service.
Unfortunately for many, social media has been treated
as one of those avenues to hard sell something instead of building connection
with people, which is the very premise of why the platforms are created in the
first place.
Today, we’ve listed notorious things that are most likely
ruining your marketing strategy without you knowing about it.
Frequent content posting
We’re supposed to be active online. So shouldn’t we
post more?
Posting social media content at a regular basis is
important to gain traffic. But the frequency has to be strategic enough to
avoid becoming more of a nuisance than an asset to your followers.
Remember that the typical SM user has scattered
attention span as he or she jumps from one site to another, checking different
information across various sources.
Posting stuff every minute or hour could be perceive
as annoying especially if you’re just sharing posts that they’ve already read
from somewhere else. Stop being redundunt and give your audience a breather.
Disregarding schedules
This is primarily related to the previous one. The
secret to achieving a good posting frequency is to schedule. Naturally,
schedules are adjustable depending on engagment results, but the point is,
you’re abiding at something consistent and random.
Unfortunately, many noob marketers prefer random
posting with scattershot frequency to experiment. While this has its own
benefits, the negatives ultimately outweighs the positive.
Disregarding schedule doesn’t help in long-term
marketing strategy. Plus it endangers your page’s ability to maintain solid
viewership.
Spammy call-to-action
CTAs (call-to-action) are important since it helps
lead your customers on what to do next. Unfortunately, CTAs could also backfire
especially if you’re using inappropriate ones.
For instance, using the popular ‘Buy Now!’ CTA on
every product you introduce may sound okay, but will ultimately appear as a
spam.
It’s best to experiment on variation by studying how
the best pages do it. There are lots of creative call-to-action out there. Make
the best out of them!
Sharing random rants
Keep in mind that you’re focus is to market whatever
product or service it is that you offer. While sharing random thoughts could be
tempting, it doesn’t necessarily have a place in your marketing strateg
especially if your rants are totally irrelevant to your branding.
Save those rants on personal accounts and away from
your business’ identity.
Bombarding friends or followers to like, comment or
share your post
Who doesn’t want to have more likes, comments and
shares on social media? Marketers do. It’s technically part of their job.
However, these things are gained. They’re not forced.
So there’s no point in having to tell all of your friends to engage on every
post you share. It’s fine on special promotions but you can’t do it always on
each single post.
Doing so would be annoying and irrelevant. Just stop.
If your content is really worth sharing, organic shares and engagements would
say so.
Maximize the usage of social media by making sure you
don’t flood them with unecessary posts.
Be vigilant about everything you share and stay
consistent with your brand. Your followers expect you to provide something of
value and not just rehash of what other websites have provided.
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