Thursday, August 14, 2014

Is Investing on SEO Measurable and Necessary?

Search engine optimization or known as SEO is the process of increasing a website’s online presence. The higher it comes out from SERPS (search engine result pages), the higher chance your website can be accessed by your potential readers and ultimately become customers. An SEO company in the Philippines and a lot more, are taking necessary steps to maintain a website’s ROI and make it as fulfilling as it should be. 

On the contrary, there has been a debate that is taking place in the marketing world about SEO. Questions have been arising whether it is a distinct marketing channel? Or has it become such a business necessity that it has become an unnecessary to measure its ROI?

According to, search engine marketing should be a vital part of online marketing strategy. Yes, it truly is. And in order to achieve better results, higher ROI, higher revenue and more conversions, it is very much essential to constantly track, analyze and improve one’s efforts. One of which is using SEO to score a better performance and maximize profit from your actions.

So, is SEO necessary?

The question pops up as if like a thought bubble that comes out from a marketers’ perspective and unexpectedly.

‘Is it one of the marketing outflows to be judged basing on one’s ROI?’

The answer is, yes and yes.

In today’s marketplace, SEO is such a necessity that potential customers no longer use the phone book or directory to search for what they need. With the use of a computer or mobile gadgets such as a smartphone or a tablet, you can already find what you are looking for. Everything is almost on the Internet now and it cannot be argued. With this in mind, businesses are encouraged to be visible online, which means putting up their website and updating them, in order for their potential customers to find them, even using just an electronic device.

However, the necessity to have real people to provide that product or service to a customer should be present. Employer activities are measured by businesses, which means every expenditure has an ROI, either in terms of reducing cost or increasing revenue.

There are a few methods on how to measure the ROI on SEOs, according to

Website Traffic

Specifically, organic website traffic. This means that visitors using unpaid search engine listing cause the site traffic. One of which is Google. Your analytics report will tell you whether your site has had organic, referral or direct visits, which can be a basis whether it’s increasing or decreasing overtime.


This would mean your site, coming up in a search. However, this is actually a rather difficult measure to determine. can provide ranking data and help you demonstrate on how those rankings change over time. Google Analytics also provides this information.


Close to measuring organic website traffic, entrances are more likely the pages of which a person who visited has primarily left off. According to Google, entrances are incremented with the first page or screen hit of a session. The more pages, of course, the higher the return.


This is one of the most important things to measure for most business owners. These are prospective customers who have expressed interest in your product or service but have not purchased yet. Moreover, leads are essential because it means that you business has been an interesting site for them and perhaps have realized that you can do more than what they are expecting, thus the number of phone calls or web leads, are coming in.

Take note that if the lead measurement is missing from the equation, the first three metrics would not matter. It would reveal that the ROI is insufficient if the leads do not meet the expectations, which means the price per lead is not competitive enough with other marketing channels.

Businesses who invest on SEO will eventually see the turning point and outcome of your efforts once you see its influence on the amount you have invested.

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