Sunday, January 22, 2017

Building Authenticity on Your Online Marketing Strategy

Being authentic develops trust. Inauthentic efforts on the other hand evokes fear. This doesn’t just apply to your relationship with the people in your life but also in business. Customers don’t trust companies who do not feel real.

Even the slightest matter that could make you appear inauthentic is already a huge turnoff. If you have lots of competitors in the market, then it’s worse news. They can easily ride on your authenticity and establish their own trustworthiness by positioning their brand on the better end.

Industries such as SEO company in the Philippines need to be constantly in the loop for what is hit in business while at the same time staying true and ethical in their operations.

There are various means on how you can start cementing your authenticity, but it’s important to note that they are not necessarily easy. With the nu9mber of companies who are seeking the attention of your market, standing out may take more time than what you initially projected.

Responding to comments promptly

Skilled online marketers know that responding to comments is necessary to make your followers be aware of your brand’s authenticity. Surely, no one wants to drop a question without expecting for an answer.

When blogging or sharing on social media, for instance, there are times when readers leave their inquiries and clarification on the comments section rather than spend time dropping a private message on your contact details. There are some who go to your contact page, but more choose to go over the comments section.

Not responding or recognizing the issue of a commenter is already a form of response in itself. Remember that people are waiting for your response. And if they don’t hear from you soon, it may leave the impression of being unreliable or untrustworthy. In business, this is the last thing you want to have as an impression.

Another common thing you must observe are those negative reviews and comments made by other people about your post. You can’t impress everyone, and while you may receive lots of praise, it’s not a guarantee that everyone who encounters your content will agree with it.

Yet there are content marketers who choose to delete these negative comments, afraid that they may discourage other buyers from buying their goods. The thing is, instead of doing good for their company’s cause, this may only create a negative image for your brand especially if the commenter decides to spread the word and claim how you deleted his or her comment.

Competent online marketers know the importance of respecting freedom of expression in public commenting, and therefore refrains from removing these negative comments. Rather, they make sure the negatives are being addressed immediately through prompt replies online.

Showing transparency for mistakes

No business is entirely perfect. Even the most established names at present had their own deal of misfortunes in the past. These failures did not stop them from making things better, thus the current popularity the enjoy.

All small and startup companies can learn a thing or two from these companies. Every time you commit mistakes, honesty is imperative. While it’s the communication department’s role to control the flow of information, it wouldn’t hurt to admit one’s mistake to make sure that current and potential clients have a clear view on your side.

Bottom line

Trust is fragile. It is something earned. Staying authentic to your branding by building rapport with your customers is an excellent way to ensure that you keep their trust. However, keeping this is a challenge considering the tough market competition and the dynamic changes happening in the industry. Still, there is no substitute to authenticity in marketing.

If you want to have a long-lasting professional relationship with your buyers, better work on establishing an authentic presence first.

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