Persuasion, in its very essence,
is psychology.
You’re technically addressing the
brain and convincing it to believe what you’re saying and do what you’re
asking. But the brain is a complex organ. It doesn’t easily get persuaded by
minor ads it sees as repetitive.
For marketers, the art of
persuasion has been a daily challenge especially now that the market’s
perception is easily affected by the barrage of external information it sees.
For industries undergoing tough competition such as the mobile app developmentcompanies in the Philippines, being able to persuade clients is vital in their
operations.
Below are some proven-effective
strategies that would make your persuasion tactic even more efficient!
Bank on testimonials
If there’s something that works
just as good as advertising but for free, it would be actual testimonials from
your customers. What real clients say builds up your credibility as a company.
The more positive feedback you receive, the better.
Facebook has a feature that
allows page owners to provide a review option for the public. This way, clients
will have an easier way to review your service through star ratings. It will
also help prospect customers get an idea of your average satisfaction rate
judging from what other people say.
Share awards and recognitions
Any form of recognitions may it
be from an academic body, or a government-run organization can impact your
credibility as a company.
Do not hesitate to share these
awards on your social media sites. Clients who are so keen in hiring reliable
services are likely to get in touch with those ventures who have already
received special recognitions from trusted award-giving bodies.
Show significant attention to customer service
There’s a reason why big
companies such as Uber create a separate Twitter help support account apart
from their official one. You can’t just impress everyone. And from time to
time, clients will want to get in touch with you to ask for some help.
Creating an easier mechanism to
extend your support is vital in building trust and confidence. Twitter is an
efficient avenue for this. If you’re mainly promoting on Facebook, then
including a ‘Message Now’ link to your official page is a good way to tell your
followers that you’ll respond to their inquiries ASAP.
Partner with influential individuals, groups, etc.
There are several ways on how to
persuade customers. You can invest on flashy ads on television or online and
event distribute quality magazines or brochures. But one technique that remains
to be a top method in getting your market’s attention is partnering with
popular individuals in the industry.
The clothing business is fond of
using this. We often see big stars in the entertainment industry wearing a
casual shirt of a specific brand. The image alone can be simple, but its
message is clear. If that particular star trusts the brand, then it must be
excellent.
Of course, companies need to pay
for these models, but few can do it for free especially if they’re an avid fan
of your brand.
Display figures and statistics
Social media is now the go-to
place for a lot of people when it comes to buying something. But with the
variety of choices available for them, it could be difficult to tell which is
authentic and which is not.
Including statistics and figures
on your social media posts could help customers narrow down their list. If
you’ve had a significant sale for the last month, for instance, then getting
the numbers and making it into an attractive image or infographics is a good
way to encourage others to give the product a try.
People feel the need to conform.
In Psychology, we call this social proof. The ability to design a social media
strategy that answers this need remains a crucial factor in determining who
wins the competition.
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