Saturday, March 5, 2016

3 Psychological Principles for Better Social Media Engagement

"Social Media is about Sociology and Psychology More Than Technology"

No quote rings truer when it comes to engagement in social media and if you are a wise digital marketer, you would exploit this knowledge to its full advantage and capacity. Though not obvious at first glance, marketing is heavily laced with psychology. You may think that the art and science behind enticing customers to buy what you are currently selling or to lure potential customers in with creative advertising would be heavily involved with business precepts and ideals. Though you are not wrong in this aspect, your vision of what marketing entails remains glaringly limited. The truth is marketing is heavily laden psychology and the logistics in luring your customers in is peppered with a deep understanding of your consumer's behavior.

In the same vein, if you are currently employed or are running a digital marketing agency yourself, you would have to ask if the social media aspect of your marketing campaign is getting enough traction on its engagement with your target audience.  You would need to determine whether your posts on social media are getting the engagement you have envisioned it to get? And if they are not, is there anything you can do to connect with your audience in a better way?

It should be noted that social media engagement is determined largely by how well your posts are getting received by your target audience, and how well those particular posts can trigger a response or an action from them. This is where we introduce the psychological aspect of things into the mix and discover how would benefit you and your social media engagement. In this article, we would endeavor to discuss three guiding psychological principles that would assist you in having better social media engagement.  


It is human nature to be desirous of something and your target audience is just as equally susceptible to these desires just as you are. To illustrate how you can achieve this in your social media posts, make your target audience believe that for a particular problem or dilemma they are experiencing, they can easily find a solution to implement in order t remedy such dilemma.  Do not give them your solutions right away as it will render your posts ineffective, instead walk them through your answers creatively and show them how they can overcome the same. This gives your brand an advantage above others as you act as the mediator between your target audience and their problems--what sets you apart from the rest is your ability to give them the easiest and most creative solution which will effectively boost your engagement as well as conversions.


People love explanations and when they are shown how a particular thing works or why it is the way it is.  To illustrate, social media posts containing the word "why" as a trigger would gain so much engagement from readers and would stimulate them to search for a particular answer t a question. In the same manner,  when you are drafting your social media posts, explain to your target audience why they need something in particular and how they would be able to get the same by reading more of your content or by using your product.


Humans all inherently dislike being left out and feeling irrelevant. This is especially true where important events and happenings are concerned. We would want to stay on top of things and be properly apprised of the developments that are currently occurring. In a sense, we want to be included and saying no to an opportunity causes as to be apprehensive that we may have missed what could have been a great opportunity for us. In a like manner, this should be implemented into your social strategy as well because involving your audience in whatever you are doing and whatever developments you are making would give it a personal feel. Give them a hint of what they may miss if they do not subscribe to your list or by not trying a cterian product and see for yourself how your engagement will be so much better.    

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