Five Secrets in SEO Your Business Should Know

“You cannot just SEO your website and be done. It is a forever moving goal post” –Stoney Degeyter

Search engine optimization has always been something a bit perplexing to business owners.  There is no exact formula to guarantee its success—more often than not, it is a hit or miss deal.

Some companies may not succeed in their SEO efforts, but even fewer companies would succeed. This fact, in itself, is evident of how to these various business owners, SEO is a magical incantation that drives appropriate traffic to their website much more than it is a technological science that would ultimately and potentially help their businesses thrive. In essence, the language spoken by the experts is something of a jargon to them and whether their efforts fail or succeed would not make the process any less complex to them. This is where SEO companies come in, to aid these companies in clearing the murky clouds of incomprehension and perplexity in the logistics of SEO and through their aid; they make sure that these businesses would get the appropriate audience they desire.

But if you are a business owner, you should not leave everything to your SEO’s specialists and discount yourself from learning some of these SEO secrets that could potentially help your business grow. In fact, it would be wise to know some of the secrets that will truly make your brand awesome.

1.)    Stop overthinking it

Perhaps the biggest hurdle in SEO is the fact that it remains to be an ambiguous concept to most marketers, but this uncertainty should not deter you from learning it. It is important to keep in mind that almost every marketer out there is in the same situation as you are which is trying to figure out SEO’s “hidden secrets” with little to no direction so, you should not feel irrelevant and out of touch at all. What you need to focus instead is delivering the best possible user experience instead of worrying about the complex logistics.

2.)    Keep content fresh

One imperative and pivotal aspect of SEO is content and to keep your readers coming back for your content, you need to make sure it is fresh, updated and relevant. When it comes to SEO, there is a universal truth in the clichéd phrase, “Content is King” so you would do well to take heed from it. People conducting research would want their information up-to-date and accurate and recency is becoming a core ranking factor in Google’s search algorithm. So, keep all content as accurate and as updated as possible, your audience would not want to read dated content.

3.)    Prioritize usability

All that researched, relevant and accurate information would be for naught if your website has a complicated navigation process and would be arduous instead of enjoyable to browse. Technology is a focal factor in the user experience equation, so you have to make sure that your website is optimized to accommodate mobile browsing and has a quick load time.

 4.)    Replace keyword research with customer research

Search engines are relatively useful when people have queries. From this standpoint, there would be a necessity for your website to generate informative content in order to be an authoritative source of high-quality information. This is because when people arrive at your website, they are likely looking for immediate answers to their queries and any flimsy and indirect responses just would not do. Earn your users’ trust and readership by producing information-rich content such as blog posts, how-to articles, and researched data.

5.)    The small details matter

Marketers are often too immersed on optimizing elements that would directly affect SEO ranking factors and would neglect or overlook what is ill-conceived as an inconsequential detail: meta descriptions. Meta descriptions are important as these would provide little snippets of what your audience should expect when they access your website and a brief insight into what a particular article is about. Creating a well-crafted meta description increases your chances of click-throughs to your website and would encourage users to access it. In essence, having a meta description, with a few short lines of text, will drive more traffic to your website.