Christmas is fast approaching, and for
businesses, this means an added opportunity to sell better. A lot of people who
celebrate the event are likely to purchase goods for their loved ones. Whether
it’s for gift-giving or personal use, commercial companies have a significant
chance to make their products even more appealing.
Creating
this opportunity is a job that internet marketing agencies are tasked to
manage. With more people now searching online for potential purchase, there is
a significant need to boost one’s marketing strategies on the web.
If
you’re eyeing to focus on Facebook marketing, then using the following methods
would help increase your visibility on the platform.
Identify
the key dates for individual offers
Christmas
and other holidays only occur for a particular period, and your strategies must
be in perfect timing. Otherwise, you will risk losing the momentum and in turn
give your competitors an upper hand.
As early
as now, it’s best to start already creating a calendar for the coming event by
marking the dates when you plan to make any announcement or special offers. By
identifying the dates, it also becomes easier to create relevant materials like
hashtags fit for a specific day.
Create
outstanding visuals
Sharing
text content from blogs is a good thing. But Facebook’s analytics is now seeing
images and videos more advantageous compared to any other content. Rather than
only sharing an excellent article about your company’s latest offer, it’s best
to create an enticing image that would represent it instead. Then, you may just
provide the link after a short curation.
Add emotion to your content
Anything
that pulls on the heartstrings, inspires, and shocks your audience is a good
thing. Content that makes them feel something have higher chances of being more
visible since audience are more inclined to share these things with their
Facebook friends.
It’s
important to sell and make your offer visible. However, make sure you do it
with emotion rather than going for the hard-selling technique.
Host
special events using Facebook Live
Introducing
new products is best done using videos. With Facebook live now accessible for
anyone, you can utilize the tool by going live on the optimum time when most of
your followers are online. These live segments help you monitor real-life
interaction, comments, and inquiries from people who are watching it.
Since
videos can be stored on your FB account, you can make some edits after the live
show and reshare it with your audience at a later time of the day.
Make Facebook offers
Facebook
has a feature that allows you to make an offer. Here, you can specify whether
the offer is online or in-store. Marketers are also authorized to be specific
on their offer type: Amount off, Percent off, Buy one get one or Free stuff.
Ensure your content’s compatibility with mobile users
A lot of
people who are on social media access information through their mobile devices.
With this in mind, there should be no reason why you should not create content
that fit well with mobile use. Create images that look well when accessed
through a phone or tablet. Remember that you only have a few seconds to capture
the attention of the people as they scroll down their newsfeed. Be sure your
content is catchy enough.
Share a story
We love
stories. Individuals might have some differences when it comes to their story
preference, but it doesn’t change the fact that we love hearing things that we
could easily relate to. Marketing with this idea in mind is a crucial element
to making sure you make your message relevant and memorable.
You can
share a short and compelling story about your brand or how a particular product
came to be. Words from your CEO or other executive members could also bring a
powerful message.
Marketing
through Facebook may sound easy. After all, the platform is a user-friendly
area. However, boosting a campaign also needs a slight tweak from your usual
strategy. Know your offers and try out some of the things we have on this list!
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