What to do to have an Effective Heartfelt Video Ad

The industry of digital marketing in Philippines has been an effective tool of advertising a business’ or person’s brand, products and services. Be it social media marketing or the other technical matters like SEO and PPC; we know that digital marketing is something or rather “the thing.” 

If you’d notice, both in digital and traditional marketing, video ads today have a different trip – that is to make the human out of you. Companies or groups usually release these type of video advertisements concerning a particular event like Mother’s day, Father’s day, Valentine’s, Christmas, just to name some of which. 

An example of that is Jollibee’s Valentine special series (Vow, Crush, Date). If you didn’t shed any tear, you know that it silently pained you somewhere inside. Some of the stories just hit you right in your heart, but even if it doesn’t relate to you in any way, there is just something that made you feel and think that that is heartfelt.

So what does it take for an ad to be genuine and compelling?

Have a theme that is relevant 

You should have a theme that is relevant, and it’s not just about the upcoming holidays. It could be something about the reality of life the minority sectors face, or we need to endure. How about having a theme that is pertaining to escaping the harsh realities life is throwing at us? Almost all theme are doable, you just also need to have the other points as well like the next one:

The storyline should be easy to understand (but with a twist!)

Given that your competitors or other groups will also release a video ad probably revolving around the same theme as yours, your storyline is what will make it unique. As much as possible, it should be easy to grasp without comprising its quality. It’s better if you were able to make your audience think beyond what you’ve shown them. 

Aside from giving them the feels and triggering their thoughts, make a good plot twist. However, plot twists are quite overrated already so the one you are thinking of should be unique and unforeseen.

Connect with your target audience

In every publicity materials we release, we should be able to identify which group or sector of the society we are trying to reach out to. Pointing this out will help you narrow down your ideas and plans. The video ad may not be directly about them, but it is something that speaks to them. 

Obviously, great graphics and sounds – photography, cinematography, and music

The technical aspects of video ads are as important as your storyline. We know how short the attention span of people is and not all will spare some of their time in a video ad especially if it is not aesthetically appealing. Your musical scoring should also be great. Remember that what we hear is one of the major factors of what we feel. Try to watch a horror movie and mute the volume then play a different song that is not fit to the genre. You won’t feel scared or shocked with the scenes that will make you jump if it’s not on mute.

Don’t forget that at the end of the day, you aim to market your brand

You just don’t want to make people feel every all feels you want them to feel. Use this marketing strategy in a good way people will remember your name. Like what they say, some people may forget what you did to or for them but not how you make them feel.

There you go! If you think there are other factors we should take a look into, share your thoughts.

Image source

Proliferation of Live Video Content and What it Means for Marketing

We're long past the time when information takes so much time to spread or be delivered around the globe. Now, anyone who have access to the internet could literally view what's going on from the opposite side of the planet, real-time.

The ease of information dissemination has evolved from writing those written blog posts and journals to sharing images and just lately, live videos.

Decades ago, creating videos take time and money, which is exactly why they don't often fall on the first options of startup and small businesses. But social media drastically changed it.

Now, anyone can go live on Facebook or Twitter free of charge! You don't even need to spend too much time doing edits just to become a hit in social media. We've seen its effect on the viral videos that are spreading like wildfire across the web.

Timeliness and relevance has now become a priority in video production. The more timely is your content, the higher the chances of attracting the attention of your target market.

Increase usage of Facebook Live and Periscope

Before, producing video ads need a long time of planning and a greater degree of editing before one decides to upload the final product on Youtube. Now, anyone can simply use Facebook Live of Periscope on Twitter to go live and show the current event they are holding.

With these platform's wide viewership, companies and private individuals now have better chances of getting noticed. For marketers, this does not only mean pre-scheduling post at regular intervals but being live when relevant activities happen.

Shift to video type of blog posts

Written content will continue to thrive. It's basically the foundation of all other content types. However, experts see a drastic increase of vlogs that replace the normally long posts to make it more concise in spoken format.

Videos are now seen as more relevant because people are shifting their choice of content to something they can see. It's no longer enough to write a very compelling article without matching images or videos in between.

Plus, with more people browsing online content while on-the-go, watching and listening to videos becomes more convenient than reading plain text.

Concise and spot on messaging fit for a typical 30-second video

One common assumption by new digital marketers is that, since videos have shorter lengths, they are also easier and faster to create. Experience has taught a lot of online marketers that this isn't the case.

With the short duration of its presentation comes the bigger challenge in making sure that the information presented every second solidifies the branding or message you wish to convey to your viewers.

From the animation, transition and even text insertions in between, everything needs to be planned out carefully. Otherwise, you won't be able to maximize the advantage of fast, accurate and engaging messaging that videos are meant for.

Better storytelling

Same as with the tight messaging, creating videos demands crafty storytelling. People relate better to posts that tell a story rather than those hardcore selling ads intended to put a product or service in the spotlight.

However, stories put on videos will only have more impact when they are presented well. This is where messaging and planning comes into play. The better the story, the bigger the chances of tugging into the emotions of the viewers.

Putting out a live feed of your company events or product launching is an efficient way to grab the attention of your target market. But make sure you put out a captivating message to accompany the animation and videos. Should you need to ask the help of professionals, those working for digital marketing services in the Philippines have you covered.

Be timely, stay connected and engage with your viewers more effectively!

Why Videos Are Important in Digital Marketing

Youtube. Instagram. Vine. Vimeo. These are just a few of the many other video social sites used by most people online in order to be more likely sociable and so on. But how do videos help in improving a site’s performance? Just as a digital marketing agency in the Philippines or anywhere else in the world would suggest, videos come often virally especially when they are produced with great quality and information.

There are many platforms a digital marketer can use to improve a site’s performance. It may be through striking or humorous images, or in depth and engaging written content. But through videos, it can entice more audience and have their attention on you. We would agree that a motion picture normally attracts us more than an intriguing novel or comic book based on the same story.

What is its essence?

Some people may prefer reading but if you are focused on doing some marketing efforts to a maximum number of people, producing videos is an answer. Surely, there is something about writing content for your website and using videos as a strategy. Both have the same intentions but they differ in their approaches. Focusing more on video marketing, it not only makes it easy for the audience to grasp information through listening but also by watching series of clips that would evoke feelings.

The Feels: Videos can Evoke Emotion

Interesting visual content, unique and of high quality videos can arouse strong feelings within your audience. And by this, it can create feels, as what is normally called today, which are evoked from watching your videos.

Trust

There are different video types that evoke certain emotions depending on what you are showing your audience. Some video marketing strategies are conveying messages that would allow your viewers to evoke trust towards you. One example is by showing your audience what your company is about, what your vision and mission is and what you have been up to for them to continue patronizing your products. Using online videos have a bigger advantage over other marketing contents, and that is the human touch it brings to brands.

Curiosity

Igniting your potential audience’s curiosity is something that you would want to achieve, try dividing your content into shorter videos. Make a series of clips to be uploaded and viewed separately. By this, it becomes an effective video marketing tactic if you also want to get conversions from random viewers into subscriptions. A tip is to always end your videos with a teaser about what your audience could expect on the next videos or a place a call-to-action link that would navigate them to a site for further details not shown in the video.

A video by Starbucks courtesy of YouTube

Confidence

There are videos that would suggest their audience to feel comfortable with themselves, as much as being confident with what they have. These are videos that showcase testimonials and instill confidence in their potential customers.

Recommendations can trigger trust and confidence to your products especially if you use video marketing strategy to let your customers know that you are producing good quality products and services.

Excitement

There are videos that are very interesting that would keep viewers to want for more. Most viral contents on the Internet and social media are videos. They are fun to watch and some are extremely creative. If you have a very unique concept that you can relate to your niche and bring it to life with a perfect blend of creativity and humor, you have made a recipe that would increase your brand’s fan base.

An example video from Coca-Cola that evokes excitement

Conceptualization might need a quite tad of time but if you can manage to make one, it will set you apart from others because the competition will be sparse enough for you to be viral.

Truly, there are still quite a lot of reasons why videos are important in your marketing strategy. To sum it up, visual content such as producing or embedding relevant videos on your site to boost your promotions relies on how well you could also keep up with the attention span of the Internet users. There may be obstacles that you would face, disadvantages perhaps that could come your way, but always keep in mind the positive outcome that you could acquire from producing such videos. Learn to make new and creative ones and sure enough, you will get to where you wanted to be.