Social media is both a blessing
and a curse to businesses.
To online marketing agencies who
manage to handle it well, the benefits could be significant. On the other hand,
companies who refuse to get in touch with their market online have bigger
chances of losing a substantial amount of money in the long run.
Whether you’re gunning for an
increase in a publication or just looking for a way to engage with your
viewers, social media can play a big role. It’s now a reality. And it’s shaping
the direction many of the present day businesses are taking.
There are several important
social media platforms, but one of the most respected giants is Facebook. It’s
a free platform for everyone. More importantly, it has tons of helpful features
that allow marketers to increase the viewership of their individual posts.
Facebook Live
When it comes to the different
types of content, images and videos top the list of the most viewed materials
online. This clearly speaks of how visual people are when it comes to selecting
the materials they consume.
The Facebook Live feature is a
recent addition to the social media giant’s attempt to encourage more users to
share information as it happens. With this feature, anyone is free to build
their fanbase using the type of videos or reports they share.
To marketers, this means having
lots of potential competition and at the same time a more efficient and timely
tool to promote any of their products or services. If you’re planning to
venture into a new marketing strategy by using video content, then this tool
could be a major weapon in your arsenal. Below are tips on how you can reach
more viewers once you go live.
Create a compelling headline or
description.
Facebook Live prompts you to say
something about your live broadcast. You can opt to introduce the general topic
of the video or perhaps highlight the key points you want to talk about. If
there are notable personalities who’ll go live with you, then a mention of
their name could help your post attract more attention.
Outline the points you plan to talk about.
Even before you go live, it’s vital
that you have a blueprint of the things you want to talk about. You only have
90 minutes maximum to do the talk, and that’s really plenty of time for a live
show. Make a list of keywords that presents the topics on your planned talk.
Don’t forget to create a short
introductory speech too. Viewers want to establish your identity and
credibility in the subject so make sure you give it to them beforehand.
Find out the optimal time on which your target market is likely to be online.
Different countries have
different time zones and if your primary market is across the globe, then going
live at their wee hours will only go to waste. Consider the optimal social
media activity period by studying your previous posts or using advanced
analysis tools.
Unlike pre-recorded videos which
you could upload anytime, Facebook live is real-time. Make sure your viewers
are on Facebook when you start broadcasting.
Invite some of your close friends or colleagues to tune in beforehand.
Just like any premier nights when
you ask specific people to watch a show, giving your colleagues a heads-up
about your broadcast would at least ensure that you’ll reach someone. They
might tell their friends who are interested, which in turn would increase the
visibility of your video.
Be ready to share the broadcast to other social media platforms.
While Facebook is arguably the
leading social media giant, other platforms like Twitter and LinkedIn might do
a better way of promoting your content to a niche-specific audience. Share the
broadcast after the live one or take out important lines and points of
consideration which you can convert to some artistic images for online posting.
Maximize the usage of Facebook
Live using the tips we share on this list. Get more attention from your target
market and enhance your product’s credibility!
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