Advantages of Google + Hashtags in Content Marketing

Ever since Twitter made a popular breakthrough on using hashtags in streamlining information, other social media platforms started to incorporate the strategy in their own metrics. Now, you can use hashtags to skim through posts in Facebook posts using the same word or terms.

Instagram also has made it easier for users to categorize their posts and search for relevant images with the least hassle. But compared to its other social counterpart, Google’s social wing, Google +, seemed to be falling behind when it comes to incorporating hashtags. In fact, there are a number of skeptics who think that the platform’s idea to use the hashtag advantage is just a direct copy of what Twitter, Facebook and other social media platforms are doing.

But contrary to what many believe, hashtags on Google + actually have more advantage than we thought.

In fact, for content marketers, extending their effors to Google + might just be the best way to enhance their visibility to their target market. Below are some highlight advantage that will tell you why it’s worth it.

It’s algorithm automatically helps your content be visible to relevant searches

Even if you’re not using the actual hashtag on your post, viewers who search for relevant topics will still have a chance to see it.

For instance, if you are sharing a list post about homemade recipes using #personalhomemaderecipes, there is still a good chance that Google + users who search for #foods, #personalrecipes and even #cuisines or #cooking could find your post.

With its relevant search feature, you increase your opportunity to gain attention from prospect market. s

Automatic hashtag generation

Wouldn’t it be more comfortable to have automatic hashtags appearing on your posts? This is what Google + metrics does for you. So if you’re confused what hashtags to use that would surely reach your audience, might as well trust Google to do it on your behalf.

Of course, for those who want to create their personalized tags, all you need to do is to go to your settings and uncheck Google’s automatic hashtag feature.

Auto-suggest function

If you have an idea what to use but can’t put the most popular word on it, then this feature would come in handy. It uses its advanced search function to present hashtags that are used worldwide by different industries. You just need to type ‘#’ and automatically see relevant suggestions to choose from.

This makes it easier to weed out those terms that has nothing to do with whatever you are promoting.

How do you maximize all of these advantages?

First off, it’s important to understand that while using hashtags on Google + could significantly help in publicizing your product message, it’s not something that works successfully on its own. As part of your marketing plan, it needs to work accordingly with your campaign, making sure that the hashtags you use would embody the message you wish to share.

If your main market are frequent users of Google +, then there is no reason why you would not use the same platform to forward your campaign.

Bottom line

Google has cemented its reputation for bringing us some of the best service performance particularly in emailing. Now, it has made efforts to make your social media experience more effective, engaging and beneficial for your marketing or business goals.

Industries such as the web design company in the Philippines who offer services both for local and international companies need to promote their services well in order to stay above the competition. Same can be said for any ventures regardless if they are veteran ones or just starting up.

If you haven’t tried extending your social reach in Google +, now might already be the right time.

How Hashtags Help Your Marketing Strategy Noticeable

Everyone in the social media world has probably bumped into the concept of hashtags. For content marketers, it enables them to track the possible trending topics of which they can study and analyze for their own good, or to boost their marketing strategies and apply them into their own businesses. It has basically become a general rule, especially on social media marketing, to have a guaranteed SEO experience, on their end.

There have been a lot of world wide trending topics that have been surprisingly noticed. And just like that of the ALS Ice Bucket Challenge that has been vastly spreading around across the online world, using hashtags has been one major culprit.

Hashtags are…

These are labels for contents. They are a way to track down topics on Twitter and other social media outlets such as Facebook, Instagram, Google+, Pinterest and so on. By sharing content with their messages and posts having the ‘#’ symbol, these can be quickly found by people, and perhaps makes the topic more known by accumulating the topics into one. Words such as #marketing and #OOTD are just one of the many other famous words or tags that can be seen online.

Each hashtag is clickable and redirects users to a page that displays all the messages and images that use the same hashtag. By using hashtags, it enables people to wade through the fire hose of social media posts and interact only with the content they find relevant.

Market your topics

There are various ways in using the hashtag to help you increase the growth of your marketing efforts such that your brand and your products and services are noticed.

The following are some ways hashtags can help you:

Include a specific and relevant hashtag

By this, it would mean using a relevant hashtag already designated for a certain event, or using a hashtag already being searched for frequently. With the right hashtag, readers will find your message even when they’re not following you. To test, you can search those hashtags from your social media platforms used or you can use an analytics tool.

Create Your Own Hashtag and Consistently Use It

This would mean creating a very unique hashtag. Anyone can start a hashtag hoping that it goes viral, however for the most part, creating your own hashtag for your business name or brand or product, would mean requiring you to consistently effort in order to get picked up by other users. This would also mean that these hashtags could track all the relevant images, posts and statuses pertaining to your product or brand from your consumers end.

Use Your Hashtag on as Many Social Media Networks as Possible

To make everything count, as much as possible, try using your hashtags from different social media platforms. This would not only mean expanding your horizon for such social media strategies, it would also mean that you are targeting different types of audience that may benefit from your products. Thus the need to display those hashtags in a lot of social media networks is very much effective. Not only that, it will also give exposure to your hashtag even more and will eventually help people remember your hashtag whenever they want to tag you.

However, there are also rules on how not to overdo the usage of hashtags. In fact, sometimes, it gets pretty much annoying seeing posts of everything under the hash (#) symbol. It is no more appropriate to make every word ‘hashtagged’—so to speak.

Always remember that hashtags belongs to the community, even if you created it yourself. You can’t censor or control how others use it so it is also important to be careful and be sensitive.