5 Top Dominators of the Digital Age (Sorry, Content – You’re Last)

Content is king.

That was decades ago before social media giants like Facebook and free blogging platforms like Tumblr exist.

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Today, content still stands as an important factor in digital marketing. However, it no longer wears the crown of kingship that it enjoyed years ago. If before all strategies and campaigns kneel down before the ‘king,’ now it’s different.  

Previous members of the royal house have gained too much popularity and support over the years that now they have stolen the lead from the ruler.

Today, the power of the digital age is no longer centralized in one superpower but FIVE. Let’s have a quick look.

User Experience

The online marketing battle is no longer just about producing lengthy and informative content for readers. With the apparent influx of information across all news, entertainment and blogging platforms, reading or listening to everything has proven to be impossible. There’s just too much information and too little time for us to process them all.

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Information spread like wildfire, and the winner is the platform that gives people the best user experience for the information they need. Is the site navigation easy? Are the categories highly comprehensible? Do the pages load quickly with a tap?

The better the user experience, the higher the subscription percentage.

Curation

Before, it’s all about finding something new. Winning the market is about being unique and fresh and likable to the people. Same truth still holds at present.

BUT, there’s a shorter, easier option – CURATION.

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Today, marketer and bloggers don’t have to always toil over researching for days just to create two to three-thousand word informative posts for their site, every week.  With curation, one can create knockout posts by using quality existing content from other site and placing his own short inputs about it.

There is no need to fret about not having enough material to write about. The win goes for those who know how to dig out golden posts from around the web and introduce it with a concise, spot-on copy.

Cost

Years ago, one doesn’t get to read quality content without having to pay for it. Today is different. Anyone can provide information they want about something completely free of charge.

In other words, between a provider who offers good content for free and that who requires some payment, people will mostly likely go for the former.  Digital marketers will need to devise a new strategy to earn other than the write ups they produce.

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Access

The basic premise is that, your content is only as good as the target market it reaches and the number of those who subscribe to what you offer. Now that web browsing has proliferated across different devices, info providers would need to consider the overall accessibility of their goods.

Apart from the readability in desktop format, can the data also be accessible on mobile? More flexibility in access opens the doors to more followers, thus, more opportunities for product or service promotion.

Content

Nothing can take content out of the full picture when it comes to digital marketing. But it’s important to have a clear understanding on what exactly does this content cover in today’s trend. The following are the most common ones employed in marketing:

• ·         Web articles
• ·         Infographics
• ·         Video animation
• ·         Digital posters and brochures
• ·         Social  media updates

Everything you share with the public is content. But as to whether or not they are good or just a part of the mainstream digital noise flooding the online system depends mainly on how you satisfy the other four factors we have on this list.

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Decades ago, trends could last for years. Now they come in and out in a snap. The remarkable change in speed poses a great challenge for all digital marketing company Philippines who are in competition with global information providers.

The next time you find your content not selling enough, ask yourself one question, ‘Are my posts satisfying the top digital dominators?’

Overcoming The Ever Dreaded Writer’s Block

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So you have written a fairly good amount of blog posts, most of which were exceptionally written, riveting and thought provoking. One of your posts even got featured and was shared an innumerable number of times and from that moment on, you believed you could achieve the impossible: Generate blog posts and articles and topics almost as immediately as you need them. Yes, you believed this feature was quite possible. After all, one of your articles have been featured (and yes you gloated about it to your colleagues’ faces for days) but now as you stare at that persistently blinking cursor.

 That white screen. You realized, you cannot hold on to your former glory any longer. You will be the first to admit it no matter how hard it would be. But…you are stumped. You have absolutely no idea what to write and you finally managed to have what most writers and bloggers all over the world fear the most: A blank canvas.

What in blazes should I write about now when my idea well has run dry? What are important topics I could potentially talk about (not to mention I’d have to find a way to insert various keywords into these posts seeing as it is for SEO Companies that specialize in link building services). Ughhh, this is draining and impossible! Tomorrow, I shall try again and I will probably have thought of something by then.

It is not as uncommon as you think

The truth is, the thoughts above are all very real manifestations of a writer or a blogger who is suffering from a writer’s block. It happens to everyone, and we have all been there. As much as we want to be unstoppable generators of blogs, topics and ideas, it is inevitable that there would be days wherein are brains ceases to function, we are distracted and even our most worthy muse would not be able to help us write. 

Why does it happen?

People are complex creatures so no two persons on earth will have roughly the same reasons for suffering from the inability to write their prose. However, some common causes would be:

*Fear: It is an inescapable fact that some writers live with fear and struggle with being afraid. There are just some writers who are afraid of having their ideas (their prized babies for some) see the world only to have everyone start critiquing them. This is one major reason why some writers never become writers.

*Timing: When your timing is off, no force in the world can even compel your mind to get cracking on writing. When it is not the appropriate time to write, your ideas may need to be developed further before they can finally start appearing on screen or on paper.

*Perfectionism: Because you want everything to be perfect down to every inch and cranny of your prose, your post, your book, you never begin for fear of it being less than stellar.

So, what do we do to overcome this?

Writing is an art, not a science. So you will have to approach it in approximately the same way. There is simply no straightforward way of overcoming this pressing concern, no formulaic fix such as “10 Steps to Overcoming Writers Block” but here are a few ideas that might help you deal better with your creative constipation.

·         Listen to music

-          Let the various tones relax you and help you focus

·         Eliminate Distractions

-          Ommwriter helps you focus on just writing and solely writing

·         Read a Book

-          Sometimes, a little reading can stew some dormant ideas already in your head

·         Go for a walk

-          This is a chance to be alone with your thoughts with those creative juices flowing

·         Brainstorm ideas in bullet points

-          The less cluttered and more organized they are, the better you can think

There are a lot more ways to overcome writer’s block but it is imperative that you do move. You need momentum in order to get those gears moving. Once you have a direction or are beginning to move there at least, it would be easier to pick up the pace and the speed. And without noticing it much, your block will be a thing of the past. You will finally be achieving what you had wanted to do in the first place.

You will be writing.  

Is Investing on SEO Measurable and Necessary?

Search engine optimization or known as SEO is the process of increasing a website’s online presence. The higher it comes out from SERPS (search engine result pages), the higher chance your website can be accessed by your potential readers and ultimately become customers. An SEO company in the Philippines and a lot more, are taking necessary steps to maintain a website’s ROI and make it as fulfilling as it should be. 

On the contrary, there has been a debate that is taking place in the marketing world about SEO. Questions have been arising whether it is a distinct marketing channel? Or has it become such a business necessity that it has become an unnecessary to measure its ROI?

According to positionly.com, search engine marketing should be a vital part of online marketing strategy. Yes, it truly is. And in order to achieve better results, higher ROI, higher revenue and more conversions, it is very much essential to constantly track, analyze and improve one’s efforts. One of which is using SEO to score a better performance and maximize profit from your actions.

So, is SEO necessary?

The question pops up as if like a thought bubble that comes out from a marketers’ perspective and unexpectedly.

‘Is it one of the marketing outflows to be judged basing on one’s ROI?’

The answer is, yes and yes.

In today’s marketplace, SEO is such a necessity that potential customers no longer use the phone book or directory to search for what they need. With the use of a computer or mobile gadgets such as a smartphone or a tablet, you can already find what you are looking for. Everything is almost on the Internet now and it cannot be argued. With this in mind, businesses are encouraged to be visible online, which means putting up their website and updating them, in order for their potential customers to find them, even using just an electronic device.

However, the necessity to have real people to provide that product or service to a customer should be present. Employer activities are measured by businesses, which means every expenditure has an ROI, either in terms of reducing cost or increasing revenue.

There are a few methods on how to measure the ROI on SEOs, according to Entreprener.com.

Website Traffic

Specifically, organic website traffic. This means that visitors using unpaid search engine listing cause the site traffic. One of which is Google. Your analytics report will tell you whether your site has had organic, referral or direct visits, which can be a basis whether it’s increasing or decreasing overtime.

Rankings

This would mean your site, coming up in a search. However, this is actually a rather difficult measure to determine. Moz.com can provide ranking data and help you demonstrate on how those rankings change over time. Google Analytics also provides this information.

Entrances

Close to measuring organic website traffic, entrances are more likely the pages of which a person who visited has primarily left off. According to Google, entrances are incremented with the first page or screen hit of a session. The more pages, of course, the higher the return.

Leads

This is one of the most important things to measure for most business owners. These are prospective customers who have expressed interest in your product or service but have not purchased yet. Moreover, leads are essential because it means that you business has been an interesting site for them and perhaps have realized that you can do more than what they are expecting, thus the number of phone calls or web leads, are coming in.

Take note that if the lead measurement is missing from the equation, the first three metrics would not matter. It would reveal that the ROI is insufficient if the leads do not meet the expectations, which means the price per lead is not competitive enough with other marketing channels.

Businesses who invest on SEO will eventually see the turning point and outcome of your efforts once you see its influence on the amount you have invested.