Marketing + Pinterest: Getting More Followers and Pinners

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If you're thinking about promoting your business through social media, one thing that you need to think about is where and what kind of social media platform are you going to use. Agree? And even if you are working in an online marketing agency, the very first thing you need to do before you can effectively promote your business is choosing the right platform. What else? Generally, the growth of your business also depends on the right platform you have chosen.

This might sound a little bit of a bias, but if you are a visual person, Pinterest is an ideal platform for you to use. Pinterest has been used for storing and sharing images whether if it's for entertainment value or advertising campaigns. And when we talk about promoting your business through the use of Pinterest, then it won't be too difficult to get your business around.

Of course, before anything else, you cannot start using this kind of platform when you know nothing about it. Basically, you have to know how to use it and what you need to do in order for you to have a lot of followers and pinners. Fret not! It's not that hard as you think it is. You can have your own Pinterest account any time of the day – Even now!

 Upload a profile photo 

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Your profile photo is very important for you to have. Without it, there is no way your potential customers are going to recognize your business. Of course, it is a human instinct not to trust a user, especially when you see a mysterious red pin as their profile photo – following them might be the end of your career (exaggerating!). That is why, if you don't want to be one of those people who are not trustworthy enough to follow, then uploading a profile photo is the best move you're going to make. Aside from your face, you can also put your business logo as your profile picture.

Add keywords to your profile name

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Keywords are the key to success. Indeed, it is! If you have just noticed, one of the natures of a follower and a pinner is they usually search in random. If they have anything that caught their interests, then there is a high possibility that they will pin it, and if you are lucky, follow you. For instance," Honey Rowland - homeschool", with the keyword "homeschool" it will be easier for your potential audience to find you. Adding a keyword to your profile name is going to be a convenient way to promote your business.

Add a clever profile description

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Aside from your profile name, having a profile description is another factor for you to consider. In writing your profile description, you have to focus on telling your audience what your business is all about? Who is your target audience? and so on. With 160 characters, you have to make sure that you already have included the most important information about your business. Cut the flowery words, get straight to the point.

Give your board covers a consistent visual theme

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Generally, most followers and pinners usually prefer boards that look cohesive, organized and "pulled together". Each image that you want to include on your board has their own category. Organizing your board covers is also one way for you to be not confused on the images that you have included. When they notice that you have a good appearance on your board, they are most likely to follow it.

Make your blog post pins taller than they are wide

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If there's anything that frustrates us is when we see pictures that are cut. Well perhaps, the image doesn't have the right size in order to fit with your board. In Pinterest, it is a vertically-oriented feed. And if you have a wider image, the size might not fit even if you have a stunning photo. Moreover, it is impossible for someone to miss if you have a long image – and it is also an eye-catchy thing to have.

 

Use specific, SEO-Friendly Keywords in your Board Titles + Descriptions

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Again, the keyword is an important factor for you to include. Of course, including keyword doesn't just apply in your profile name or in your profile description; you also have to include it in your boards. With that, the moment someone will search that particular keyword, your board will be included on the list. Moreover, the more people got to notice your board, the higher the possibilities that they will become your pinners and followers.

Be seen on Google: Craft Better Tutorials!

 

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Anyone with a smart mobile phone or desktop/laptop and Internet access is bound to have an instructional how-to guide. Recipes, do it yourself projects, computer programming—you name it and there is a guarantee that you are bound to find something useful online. Just type away at the search box, hit enter and voila! Instant results!

In relation to this, should you be a wise digital marketing agency, you would be exploiting this marketing potential. After all, every single online marketing agency in business is competing for the much coveted top spot of Google's search results. So what better way than to make use of what people are constantly searching for online?

However, as straightforward as that may seem, it is not as easy to execute. Yes, writing a how-to guide can be easily done in a matter of hours or minutes in fact but lump that with a hundred or more so similar guides and your page will be buried in the search results. Before long, your how-to guide will not gain as much traction as it should and eventually, it will become irrelevant caused by stagnancy. For this reason, you need to make your how-to guides interesting and catchy, make it stand out.

To achieve this, you can:

Just like in school, showing and telling works to your advantage

No matter how comprehensive and expansive your tutorial is, nothing really beats explaining it in video format. And it makes sense because people would rather see how to do it than be taught how to do it simply by a large block of text. As can be gleaned in illustrious video sharing website, YouTube, video tutorials make up a huge block of its existing videos. From this, it can be inferred that users prefer this instructional medium above others. Consequently, utilizing this technique and having a great presence on Google's own video-sharing website will greatly reward you.

Use photos. Show and don't just simply tell.

If resources are hard to come by then use interesting photos that relate to your content. Sure, it may not be as effective in showing your viewers what to do, but a photo illustrating each step in the process is just as fine. Consequently, as this is written text and information, it would be best to use traditional SEO techniques that are appropriate for this format. 

Choose an appropriate target keyword, use the same keyword in headers and tags and include the same keyword in potential phrases people may likely search up. Including many photos as you possibly can in your how-to content creates a better understanding for the reader where words are not enough. Additionally, it would increase website visibility in image searches by including alternative tags and titles that include your keyword.

Utilize all available social media platforms

This is a basic technique in SEO: Be seen, be relevant, gain traffic and traction.

Accordingly, as this is the case, you should not limit your marketing campaign in a single social media platform. Widen your reach and diversify your content your social media content and gain more followers, viewers, and users this way. The more platforms you utilize, the chances of it getting shared by viewers are higher. Consequently, viewership rates will increase which would signal Google that your content has value.

Visit Quora or Reddit to find ideas for your next tutorial or how-to list

If you truly want your tutorial to make waves online or at least be relevant or if you are just at a loss as to what to write next, visit Quora or Reddit for a hub of tutorial and how-to ideas. These sites will serve as your window of information as to what the online population is currently clamoring for or what particular tutorials are on demand. After crafting your own tutorial, you can then go back to the site and post your tutorial for the users to see. Consequently, you wouldn't just be catering to their demands but promoting your page as well.

These four tricks are jumpstart tips to get you started with your tutorials or how-to lists and videos. Utilize them well and perhaps, maybe you can even discover some tips for yourself.  

Effective Tips to Try in Reaching and Maximizing Word Count

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"I am ten words short"

"My article has an excess of fifteen words"

"Is there any other way I could rephrase this so that I can reach my word count?"

"…just three words more so that I can finally reach the word count and hit publish"

Do these sound familiar?  I bet they do.

Whether you are a regular content provider for SEO companies that specialize in link building services or a blogger or just plainly writing for academic purposes, at some point in your writing endeavors, you have encountered this dilemma.

The word count.

That little insignificant number on the corner of your screen may be the cause of your biggest frustration and disdain for writing articles.

In some cases, it can stunt the quality of one's craft. It can go both ways, you can either be rephrasing the same paragraph over an hour just to meet the designated word count or chop your paragraphs endlessly so as not to exceed the limit.

This may seem insignificant to some but to those of us who are in the business of producing articles online, this little trivial number is taken in serious consideration. None of us want to produce articles too short so as not to make a significant ping in Google's search engine but neither of us wants to compose long-winded and excessively prolix write-ups either so as to make our readers bored with tedious writing.

So how do we come into terms with this? How do we harmonize word count and our workflow without having to compromise the quality of our craft?
Here are some tips specifically addressed to that predicament:

FOR WRITERS HAVING DIFFICULTY IN MEETING THEIR WORD COUNT: 

Do expansive research 

This one is self-explanatory and rather obvious, however, most writers overlook this incredibly simple and straightforward tip in favor of writing more articles in order to meet their quota. It pays to research your topic widely as this will aid you in writing your articles not only better but with authority as it is backed with well researched materials. It only makes sense, the more you know about a topic, the more you can write about it.

Practice every day

Designate a couple of hours to write each and every day even if you are not working. This will encourage you to write better articles and produce quality content. Additionally, this can help you meet your word count at ease. The more you write, the more ideas you will get. Think of a random topic and write about it and disregard the word count after you are done, go back and check how many words you have poured in. If you do this habitually, you will eventually see some progress in meeting your word count.

Think critically 

This tip will only work if you have done more than adequate research. When you are doing a research on a particular topic you are to write about, do not stop at having sufficient knowledge. Always aim for more. From this, you can sift and choose which ones you would like to include in your article and elaborate them well within the article. Expansive research helps you think critically and when you do think critically, the content you produce is not only of great quality but is backed by evidentiary facts as well.

FOR WRITERS EXCEEDING THEIR WORD COUNT: 

Eliminate articles, adverbs, prepositions, pronouns, etc.

These articles are necessary in order to make transitions in our write-ups better. Additionally, they make something particularly clear. But more often than not, they are just fillers and they can be eliminated while retaining the core substance of your article.

Disregard anything that does not specifically relate to your main point 

Avoid long-winded discussions and unnecessary detailing so as to aid you in successfully meeting the word count without exceeding it. Not only will this drive your main point home, but it would successfully keep your readers attention on your article.

Wrap everything up in at a maximum of three sentences

Do not write excessive conclusions. Keep it short and wrap everything up in at least three sentences. Remember, if you still have to say it in the conclusion then maybe you could have elaborated on the body a bit more.



These are just a few of the tips you can follow in order to aid you in writing articles with a strict word count. Though getting the precise word count for you article is a hit or miss occurrence and there is no exact formula in order to get it, following these tips may aid you in your future writing endeavors. So apply these tips, get to writing and conquer the ever elusive art of mastering the word count.

Is Investing on SEO Measurable and Necessary?

Search engine optimization or known as SEO is the process of increasing a website’s online presence. The higher it comes out from SERPS (search engine result pages), the higher chance your website can be accessed by your potential readers and ultimately become customers. An SEO company in the Philippines and a lot more, are taking necessary steps to maintain a website’s ROI and make it as fulfilling as it should be. 

On the contrary, there has been a debate that is taking place in the marketing world about SEO. Questions have been arising whether it is a distinct marketing channel? Or has it become such a business necessity that it has become an unnecessary to measure its ROI?

According to positionly.com, search engine marketing should be a vital part of online marketing strategy. Yes, it truly is. And in order to achieve better results, higher ROI, higher revenue and more conversions, it is very much essential to constantly track, analyze and improve one’s efforts. One of which is using SEO to score a better performance and maximize profit from your actions.

So, is SEO necessary?

The question pops up as if like a thought bubble that comes out from a marketers’ perspective and unexpectedly.

‘Is it one of the marketing outflows to be judged basing on one’s ROI?’

The answer is, yes and yes.

In today’s marketplace, SEO is such a necessity that potential customers no longer use the phone book or directory to search for what they need. With the use of a computer or mobile gadgets such as a smartphone or a tablet, you can already find what you are looking for. Everything is almost on the Internet now and it cannot be argued. With this in mind, businesses are encouraged to be visible online, which means putting up their website and updating them, in order for their potential customers to find them, even using just an electronic device.

However, the necessity to have real people to provide that product or service to a customer should be present. Employer activities are measured by businesses, which means every expenditure has an ROI, either in terms of reducing cost or increasing revenue.

There are a few methods on how to measure the ROI on SEOs, according to Entreprener.com.

Website Traffic

Specifically, organic website traffic. This means that visitors using unpaid search engine listing cause the site traffic. One of which is Google. Your analytics report will tell you whether your site has had organic, referral or direct visits, which can be a basis whether it’s increasing or decreasing overtime.

Rankings

This would mean your site, coming up in a search. However, this is actually a rather difficult measure to determine. Moz.com can provide ranking data and help you demonstrate on how those rankings change over time. Google Analytics also provides this information.

Entrances

Close to measuring organic website traffic, entrances are more likely the pages of which a person who visited has primarily left off. According to Google, entrances are incremented with the first page or screen hit of a session. The more pages, of course, the higher the return.

Leads

This is one of the most important things to measure for most business owners. These are prospective customers who have expressed interest in your product or service but have not purchased yet. Moreover, leads are essential because it means that you business has been an interesting site for them and perhaps have realized that you can do more than what they are expecting, thus the number of phone calls or web leads, are coming in.

Take note that if the lead measurement is missing from the equation, the first three metrics would not matter. It would reveal that the ROI is insufficient if the leads do not meet the expectations, which means the price per lead is not competitive enough with other marketing channels.

Businesses who invest on SEO will eventually see the turning point and outcome of your efforts once you see its influence on the amount you have invested.