Maximizing the Art of Persuasion Using Social Media

Persuasion, in its very essence, is psychology.

You’re technically addressing the brain and convincing it to believe what you’re saying and do what you’re asking. But the brain is a complex organ. It doesn’t easily get persuaded by minor ads it sees as repetitive.

For marketers, the art of persuasion has been a daily challenge especially now that the market’s perception is easily affected by the barrage of external information it sees. For industries undergoing tough competition such as the mobile app developmentcompanies in the Philippines, being able to persuade clients is vital in their operations.

Below are some proven-effective strategies that would make your persuasion tactic even more efficient!

Bank on testimonials

If there’s something that works just as good as advertising but for free, it would be actual testimonials from your customers. What real clients say builds up your credibility as a company. The more positive feedback you receive, the better.

Facebook has a feature that allows page owners to provide a review option for the public. This way, clients will have an easier way to review your service through star ratings. It will also help prospect customers get an idea of your average satisfaction rate judging from what other people say.

Share awards and recognitions

Any form of recognitions may it be from an academic body, or a government-run organization can impact your credibility as a company.

Do not hesitate to share these awards on your social media sites. Clients who are so keen in hiring reliable services are likely to get in touch with those ventures who have already received special recognitions from trusted award-giving bodies.

Show significant attention to customer service

There’s a reason why big companies such as Uber create a separate Twitter help support account apart from their official one. You can’t just impress everyone. And from time to time, clients will want to get in touch with you to ask for some help.

Creating an easier mechanism to extend your support is vital in building trust and confidence. Twitter is an efficient avenue for this. If you’re mainly promoting on Facebook, then including a ‘Message Now’ link to your official page is a good way to tell your followers that you’ll respond to their inquiries ASAP.

Partner with influential individuals, groups, etc.

There are several ways on how to persuade customers. You can invest on flashy ads on television or online and event distribute quality magazines or brochures. But one technique that remains to be a top method in getting your market’s attention is partnering with popular individuals in the industry.

The clothing business is fond of using this. We often see big stars in the entertainment industry wearing a casual shirt of a specific brand. The image alone can be simple, but its message is clear. If that particular star trusts the brand, then it must be excellent.

Of course, companies need to pay for these models, but few can do it for free especially if they’re an avid fan of your brand.

Display figures and statistics

Social media is now the go-to place for a lot of people when it comes to buying something. But with the variety of choices available for them, it could be difficult to tell which is authentic and which is not.

Including statistics and figures on your social media posts could help customers narrow down their list. If you’ve had a significant sale for the last month, for instance, then getting the numbers and making it into an attractive image or infographics is a good way to encourage others to give the product a try.

People feel the need to conform. In Psychology, we call this social proof. The ability to design a social media strategy that answers this need remains a crucial factor in determining who wins the competition.

Reassess your current strategies and see which areas need a significant boost in persuasion

Why Social Customer Service Matters & Ways to Do It Right

Think about running a business without the use of social media – it would take a long time for potential clients to notice your brand. That means social media brings a great impact when used in business. Due to its convenience and wide range, even companies such as online marketing agencies used social media to their advantage. In fact, the rapid growth of social media users is undeniably increasing.

Social customer service is not just about a concept of a marketer and client relationship. This also gives an opportunity to understand your clients' way of purchasing, and how it affects the sales of your business. When this strategy is done in the right way, there would be a stronger relationship between you as the marketer and your clients which lead to success.

Now, customer service has become one of the top strategies most marketers consider. And to give you some idea, below are the things why social services matter in the marketing industry.

Response speed

Timeliness is important in business.  You cannot have a guaranteed success when you don't know how to manage your time in accomplishing your tasks. How much more when you are dealing with clients on social media, you should have the control on the needs of your clients. For instance, you were not able to address immediately the negative comments your clients gave, the longer it stayed on social media the more chances for the situation to get viral which will cause to jeopardize your business.

That is why being quick when addressing such matter in social media is a must for a marketer to do. If you sense that clients are unhappy with the products or services you gave, then you better have an alternative way in addressing such disappointments.

The element of surprise

In social media, not all the times people receive a message from the company. In fact, they just tend to use social media as a public forum to vent out their issues on the products or services. However, you can turn this situation to your advantage. Since complaints and unhappy customers are inevitable, you can address the issue by reaching to them in a friendly way. Isn't it nice and surprising when a company takes a time to response your concerns?  Instead of making the issue worst, you let your clients understand the situation which leads to a positive outcome.

Responding to their complaints is not just about protecting the reputation of your business. It is also about valuing the client's needs and concerns. And of course, this will also protect your clients from having a bad experience when it comes to a marketing transaction.

The power of empathy

Yes, the relationship between a marketer and a client should be strictly followed. But sometimes, you need to break that barrier to reach out more to them. In this way, you will understand their concerns while you actively find a way to solve their problems. No, companies or marketers who give empathy to their clients are not weak. That just means that they value and cares about their clients and their happiness. You bet, the feeling would be great when there is someone who extends their effort just to help achieve what you want in life.

Although marketers use social media to address such concerns, that doesn't hinder the chance to resolve the problem.

Taking control of a messy situation

Marketers know so well that social media is a jungle. What you do in socially can make or break your business's reputation. That means, assessing the things you want to do online is a must to avoid unwanted situations.  For instance, you cannot avoid complaints from your clients. However, you can stop the negative comments in going viral when you address the issue properly. Again, timeliness is one of the keys to achieving a desirable outcome. But being timely is nothing if you also don't know how to address such issues to your clients.

Basically, in order for you to have a control, you need to be keen on the situation. Read, pause, think and have the right response to your clients. With this, you will have the opportunity to explain the things they need to know and understand.

Turning critics into champions

 Being smart in everything you do is a must! As a marketer, you have to expect that there will be complaints from your clients. Perhaps, clients saw the flaws in your business which is why they are disappointed. However, instead of being discouraged, take this as a chance to do more in business.

When you correct the flaws, clients would appreciate the improvements the next time they do business with you. Of course, this is also one way to grab the interest of your clients and not driving them away from your business. The more improvements you'll do for your business, the more clients would want to do business with you.


Image Source