No matter what business you are in, content marketing is a paramount aspect when it comes to making it relevant—a fact which most online marketing agencies are aware of. In this fast paced world wherein competition remains stiffer than ever, utilizing poor content marketing strategies would render your business ideals ineffective or even cause it to be obsolete. However, as the logistics of content marketing remain vastly complex and diverse, we would see some other companies succeed where others had failed which would make one wonder: Is there a proper formula to having a content marketing scheme that would work?
The truth is there is not. It is relatively a hit or miss thing. Digital marketers may have heard the rather hackneyed phrase, “Content is King” when it comes to fashioning contents and although there is veracity in this clichéd notion, relying on content alone can only take you so far. However, what these successful businesses do have in common is a set of goal-oriented objectives that would make their content marketing strategies tick. Because content—no matter how innovative and terrific is just content and this would not make any radical changes to your business if it is not complemented with earnest business goals such as the ones listed below.
1.) Attract new prospects to your marketing system
No matter how great you think your current audience is, you need to branch out and attract more audience. Your content needs to be remarkable and compelling enough that it would attract shares in social media platforms, attract links and eventually generate conversation. Your content needs to engender a certain buzz around it enough for people to talk about as this is how you attract new people to your content. This is how your content gets immortalized over time and this is how your new prospects would discover your content.
2.) Be Credible
Content that is not supported and backed by thoroughly researched facts would not do you well. In fact, this is how you lose your audience. Before crafting your contents, make sure you have plied it with facts that it would be teeming with evidence as this is how you establish yourself as a pundit in a particular field. Build your credibility and your audience will thank you for it. Accurate information is paramount to creating top notch contents and it will certain strengthen your relationship with your readers making them refer back to you or your brand for answers from time to time.
3.) Build trust and rapport with your audience
This has probably been entrenched in every content marketing goals article you will find online, but that would just highlight just how vital and imperative this is to content marketing. Remember, when you are composing content you are doing it for your audience, so they would always be at the forefront of your mind. Your content should be something that addresses their common issues and queries. It should also be equally interesting and valuable enough that your audience would trust you and get a sense of your personality. Failing to build rapport with your audience kills your conversion or conversion potential—that by itself should let you know just how imperative this goal should be.
4.) Strengthen loyalty with existing customers
Fresh and new customers are great for your business, but having a solid audience and an existing set of customers who deeply trust you is the hallmark of a good business. Building and having a tighter relationship with your current customers doubles the growth potential of your business and this is what would get you referrals and repeat business. Give the people who have already bought from you a better and richer experience and they will gladly reward you for it.
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